Fitbit launches the new Charge 3 in time for the Holiday Season

HONG KONG,Nov. 23,2018 -- Fitbit has launched the new Charge 3 in time for the holiday season. Fitbit is the industry-leader in connected health and fitness-- empowering people to lead.Whether it is the newly launched Fitbit Charge 3,Fitbit Versa or Fitbit Ionic,these are great choices to gift to loved ones this holiday season. Equipped with a new Fitbit,users will able to share their latest progress with family and friends. Fitbit's leaderboard allows users to feel more motivation to collectively move more,to stay connected and to act on their fitness goals.

Fitbit Charge 3 from left to right Black/Graphite Aluminum (HK$1,298),Blue Gray/Rose Gold Aluminum (HK$1,Frost White Sport Band/Graphite Aluminum (HK$1,498),Lavender Woven Band/Rose Gold Aluminum (HK$1,498)

Charge 3 for those who want a fitness tracker and keep their watch

Having just launched in November this year,Fitbit Charge 3 features superior health functions like 24/7 PurePulse heart rate technology and SpO2 sensor,Charge 3 allows users to track their health anytime anywhere; advancement in sleep tracking and analysis,Charge 3 gives users a better understanding of their sleep patterns and lifestyle habits; choosing from 15+ exercise modes,Charge 3 helps users to set goals for calories burned.

To highlight,female health tracking and swim tracking are the biggest upgrades from previous models. The former lets the user gains a deeper understanding of the menstrual cycle by recording the symptoms and compare cycle trends over time; the latter allows users to wear in the shower,rain,pool or ocean and tells the duration of their swim in the pool.

Fitbit increased the touchscreen display by 40% while still maintaining the slim design; having an inductive button to be more user-friendly while still being 20% lighter than before as well as crafted from premium,lightweight materials with a variety of strap choices that provide a trendy look for different occasions. With up to 7 days battery life and the smartphone notifications like calls,texts or calendar reminders,Charge 3 keeps users to stay connected to everyone. With all personalized insights,Charge 3 gives an improvement to users' health with new dynamic insights about their activity,heart rate and health metrics.

Fitbit Versa for the fashionista on the run

With all the accessories that come with the Fitbit Versa,there is a match for all the personalities of a fashionista. Having praised by the Business Insider as "the best smartwatch ever used-- yes,even better than the Apple Watch," the Versa is both lighter,thinner and with 3 days more battery life than the Apple Watch. With a wide selection of accessories to choose from,it is the best-looking smartwatch Fitbit has made to date. Personal Fitbit Dashboard and sleep tracking & stages help users know more about themselves and their health with more analysis;guided breathing session,as well as reminders to move,provides an easy way to improve users wellbeing. Designed to be a personal wellness and fitness companion,Versa does more than telling the time. With the unisex design also makes it a good gift choice for partners during this holiday season.

Ionic for the bionic being

Fitbit has exceeded all expectations with their first Ionic Smartwatch. The main difference of Ionic from the aforementioned Charge 3 and Versa is its built-in GPS. Get going with industry-leading GPS which allow users track specific workouts like weights,runs and rides. Also,dynamic personal coaching,provide a choice to exercise at home when raining cats and dogs,is designed to give users more guidance,serves up personalised workouts that play on screen. Loaded with a 4-day battery life (essential for tracking sleep patterns),jam-packed with new features and apps,the sleek and very smart watch is a thoughtful holiday gift for any athlete.

Getting healthier,fitter and stronger are often at the top of most New Year's resolutions list so take a look of the options above to give the gift of motivation. Because a little motivation can go a long way,and a little Fitbit box can hold a lot of love.

Pricing and availability

Fitbit Charge 3 (from HK$1,Fitbit Versa (from HK$1,798),and the Ionic smartwatch (from HK$2,598) are available at major retail partner stores including Sounds and Vision (at the Hong Kong International Airport),@E-lifestyle,Fortress,Broadway,Chung Yuen Electrical,LOG-ON,Lane Crawford,GigaSports,City Chain,WilsonHK and Weareready.hk concept stores. The new Charge 3 will also available for sale at Fitbit.com and major online retailers in black with a graphite aluminum case or blue gray with a rose gold aluminum case; accessories range from HK$238 to HK$388.

About Fitbit

Fitbit helps people lead healthier,more active lives by empowering them with data,inspiration and guidance to reach their goals. As the leading global wearables brand,Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit's diverse line of innovative and popular products include Fitbit Charge 3™,Fitbit Alta HR™,Fitbit Alta®,Fitbit Ace™,Fitbit Flex 2®,and Fitbit Zip® activity trackers,as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches,Fitbit Flyer™ wireless headphones and Fitbit Aria 2™Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail stores and in 86 countries around the globe. Powered by one of the world's largest social fitness networks and databases of health and fitness data,the Fitbit platform delivers personalized experiences,insights and guidance through leading software and interactive tools,including the Fitbit and Fitbit Coach apps,and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement,improve health outcomes,and drive a positive return for employers,health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit,Inc. in the U.S. and other countries.

Additional Fitbit trademarks can be found atwww.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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