Singapore retailer adopts big data to holistically disrupt retail game

SINGAPORE,Sept. 7,2018 -- Singapore-based retail chain Toy or Game (TOG) is disrupting the way hobby/collectible stores manage their businesses and engage their shoppers. With Singapore-based technology firm,DDS - Data Driven Solutions,TOG is incorporating emerging technologies to automate and realign the processes involved in acquiring business intelligence and studying shopper buying behaviours.

Singapore-based retail chain Toy or Game (TOG) is disrupting the way hobby/collectible stores manage their businesses and engage their shoppers. With Singapore-based technology firm,TOG is incorporating emerging technologies to automate and realign the processes involved in acquiring business intelligence and studying shopper buying behaviours.

DDS will be working with TOG to realign all business processes to engineer and architect a data mining strategy that ultimately provides TOG with the opportunity to adopt artificial intelligence,or AI,enabled retail business management and shopper behaviour monitoring.

The in-store analytics component of this big data initiative undertaken by TOG will be filled by California-based technology firm,RetailNext. DDS is the exclusive partner for this EDBI-invested firm and also the Southeast Asia deployment partner for global retail brands. On top of deployments for Singapore-based consumer electronics brand Newstead Technologies,DDS has installed the RetailNext analytics suite at more than 100 retail stores in Southeast Asia over the span of just one year.

"TOG is set to become one of the first big data-ready SME retail brands in Southeast Asia. DDS will be the tech firm that equips them with the architecture to accomplish this. The end result: Clean,Automated Intelligence focused on retail business management and shopper behaviour analysis. The principles behind this deployment align with our Transforming Retail Initiative that we will launch later this year," said Alex Toh,General Manager for DDS.

"The arrival of digital retail via e-commerce brought rise to a data and analytics approach to business growth. This simple yet accurate representation of critical business insights and customer buying patterns within a physical retail store is truly an incredible feat," said Mr Samuel Ong,Co-owner of TOG.

"The fact that an in-depth analytical framework can now be adapted to physical retail spaces is very exciting. I look forward to a more intelligent form of retail business management being incorporated within my stores," said Mr Girish Pradeep Tewani,Co-owner for TOG.

Greg Porlier,Head of International Sales for RetailNext,added,"We continue to be very excited about our partnership in Southeast Asia with DDS. In addition to making the RetailNext suite of products available in a scalable manner to the region,DDS is a true value-add partner for retailers specializing in providing emerging technologies that are either curated to their businesses or integrated to legacy systems already in place. Combining both companies' offerings allows for a true data-driven strategy whereby everything is analysed and visualised,ultimately leading the way for intelligent retail business administration and consumer engagement."

TOG has been in Singapore for over 3 and a half years. With 10 stores distributed throughout Singapore,this local brick and mortar retail brand caters to hobbyists of varying age groups by providing collectible toys,trading cards and video games. All efforts have been inspired by the Singapore Smart Nation Initiative and TOG aims to align itself with the Retail Industry Transformation Roadmap which focuses on the digital transformation of the retail industry in Singapore.

About DDS-- Data Driven Solutions

DDS has been working within the brick-and-mortar retail industry. With a broad understanding of retailer pain points,we aim to transform the retail experience by introducing emerging technological solutions that inspire a data-driven approach to retail business management and consumer engagement,ultimately designing the innovation roadmap to success. To enquire about the Transforming Retail Initiative,please email transform@retaildds.com.

About RetailNext

The first retail vertical IoT platform to bring e-commerce style shopper analytics to brick-and-mortar stores,brands and malls,RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform,RetailNext automatically collects and analyzes shopper behavior data,providing retailers with insight to improve the shopper experience real time.

More than 400 retailers in over 75 countries have adopted RetailNext's analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales,reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose,Calif. Learn more atwww.retailnext.net.

For more information,please visit https://www.retaildds.com/.

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