Ahold Delhaize and Hanshow Technology announce partnership to enhance digital customer experience

ZAANDAM,the Netherlands,Sept. 13,2019 --

Hanshow Technology announced today that it has formed a strategicpartnership withAhold Delhaize to introduce digital in-store applications for Ahold Delhaize's European brands. As a first step in this collaboration,the brands will deploy Hanshow's electronic shelf labels across their store networks. In addition,Ahold Delhaize and Hanshow will set up a Joint Innovation Lab to develop new in-store functions and capabilities.

Ahold Delhaize Group Brand Logos

Ahold Delhaize and Hanshow started collaborating in early 2018 with electronic shelf labels (ESL) in stores at Delhaize Belgium and Albert Heijn in the Netherlands. ESL allows customers to easily obtain product information and pay conveniently with mobile phones or NFC cards. It also allows for quicker and more dynamic pricing methods such as automated price reductions for items close to expiration date. This partnership has been extended and intensified so that the two companies will now collectively develop new digital solutions for all Ahold Delhaize's European brands.

The first step in the extended partnership is for Hanshow to supply ESL to all Ahold Delhaize's European brands in the Netherlands,Belgium,Luxemburg,Greece,Czech Republic,Serbia and Romania. In the Joint Innovation Lab,Hanshow and Ahold Delhaize will develop other digital innovations such as frictionless payment,in-store navigation and in-store advertising.

As part of the collaboration,Hanshow will move its European head office to the Amsterdam region,close to the Ahold Delhaize Global Support Office. This move will allow both teams to work closely together and simultaneously develop and test new solutions.

"The digital applications we will develop through this partnership will enhance the customer experience in our stores and allow us to operate more efficiently," said Wouter Kolk,CEO Ahold Delhaize Europe & Indonesia."Hanshow offers best in class in-store applications and know-how,and we have been very pleased with their contribution to the mobile phone scan and pay service 'YesWeScan' at Delhaize and with the first wave of installed ESL at Albert Heijn. This is an important step for Ahold Delhaize and our local brands to offer an easy and attractive shopping experience to our customers."

"We are grateful for the trust Ahold Delhaize has placed in us and appreciate its vision and consistent commitment to driving change. Retail stores are undergoing a fundamental transformation as digital and mobile reshape the customer journey,bringing together customers,store associates,products and the store itself," said Shiguo Hou,Executive Chairman and CEO of Hanshow Technology.

Cautionary notice

This communication includes forward-looking statements. All statements other than statements of historical facts may be forward-looking statements. Words or expressions such as introduce,will,develop,allows,enhance or other similar words or expressions are typically used to identify forward-looking statements.

Forward-looking statements are subject to risks,uncertainties and other factors that are difficult to predict and that may cause actual results of Koninklijke Ahold Delhaize N.V. (the "Company") to differ materially from future results expressed or implied by such forward-looking statements. Such factors include,but are not limited to,the risk factors set forth in the Company's public filings and other disclosures. Forward-looking statements reflect the current views of the Company's management and assumptions based on information currently available to the Company's management. Forward-looking statements speak only as of the date they are made and the Company does not assume any obligation to update such statements,except as required by law.

For more information:

Media Contact: chenggang.wang@hanshow.com

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Ahold Delhaize is one of the world's largest food retail groups and a leader in both supermarkets and e-Commerce. Its family of great,local brands serves more than 50 million customers each week in Europe,the United States,and Indonesia. Together,these brands employ more than 372,000 associates in more than 6,769 grocery and specialty stores and include the top online retailer in the Benelux and the leading online grocers in the Benelux and the United States. Ahold Delhaize brands are at the forefront of sustainable retailing,sourcing responsibly,supporting local communities and helping customers make healthier choices. Headquartered in Zaandam,Ahold Delhaize is listed on the Euronext Amsterdam and Brussels stock exchanges (ticker: AD) and its American Depositary Receipts are traded on the over-the-counter market in the U.S. and quoted on the OTCQX International marketplace (ticker: ADRNY). For more information,please visitwww.aholddelhaize.com.

About Hanshow Technology

Hanshow Technology Co.,Ltd is a global leader in developing and manufacturing specializing in ESL and Omni-channel Smart Store Solutions. With continuous innovations for years,Hanshow is dedicated to offering global customers a series of world-class high quality and premium Smart Devices and Smart Store Solutions. Hanshow's Intelligence-enabled platforms and systems deliver customer-centric insights,helping retailers tackle operation woes and providing various tools to support optimal pricing strategies,eventually,to offer consumers more personalized experience. So far,Hanshow serves over 8000 stores in more than 40 countries and regions with its ESL and Smart Store Solutions. For more,please visit our website: en.hanshow.com

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