PZ Cussons Indonesia Holds a Kick Off Event for Cussons Bintang Kecil 8 with the Theme of 'Cerianya Bermain'

With the theme of "Cerianya Bermain",Cussons Bintang Kecil (CBK) 8 presents to inspire Indonesian families on how playing is important to support the growth and development of children.

PZ Cussons also re-launch Cussons Kids products,including the Cussons Kids Naura limited edition,Cussons Kids Hot Wheels Edition and Cussons Kids Fantasy Edition.

Trough Cussons Bintang Kecil event,PZ Cussons will also donate approximately hundreds of million rupiahs to renovate several outdoor playground and donate toys through,CT Arsa Foundation.

JAKARTA,Indonesia,Oct. 8,2019 -- Today,PZ Cussons proudly presents 8 (eight) consecutive years of Cussons Bintang Kecil as one of the biggest inspirational events for parents and children in Indonesia to support the growth and development of children by encouraging them to play which makes them happy,and simultaneously increasing their self-confidence. Start with the kick-off of Cussons Bintang Kecil,once again,PZ Cussons mark corporate milestone as the brand that consistently presents for our consumers in Indonesia.

PZ Cussons Indonesia with,Nycta Gina,celebrities and mom-fluencer,Alfa Restu Mardhika,Child Psychologist,and Mattel Indonesia during the Cussons Kids relaunch procession at Cussons Bintang Kecil 8 Kick-Off event,at Curacao Room,Kota Kasablanka on Tuesday (8/10).

With in-depth knowledge of consumers and as the market leader in baby care products in Indonesia,PZ Cussons always strives to be at the forefront in launching innovations for all its activities. The presence of Little Star Cussons is one of the unique activities with different and special themes every year. Cussons Bintang Kecil continuously provides a platform for parents and children in Indonesia to play and share happiness. PZ Cussons believes that when children are happy,they can radiate happiness to the environment around them.

"Playing has a big role in the growth and development of children. Besides being,a media,through playing children can also learn and explore. Especially when playing with parents,it can strengthen attachment and bonding,the effect of which is to form a close,warm,and open relationship to talk about everything,"explained Alfa Restu Mardhika,Child Psychologist.

By carrying out theme of 'Cerianya Bermain,Rahma Anna Setyani,Head of Brand Activation PZ Cussons Indonesia said,"With our big theme this year,'Cerianya Bermain,' we want to provide a platform for children to play. This year,Cussons Bintang Kecil 8 will present with a series of activities starting from kick-off,digital competition in three different categories such as babies,toddlers,and children with a total prize of 1 billion. This competition activity implement a judging system with professional judges from the beginning of the activity until the grand final. In addition,CSR activities will be held in collaboration with the CT Arsa Foundation through fundraising with several partners such as Alfamart,Transmart and Tokopedia; and there will be a series of roadshow activities to several schools. This year,CBK 8 received support from 10 account Supermarkets with 55 store across Indonesia to hold activation activities and interact directly with customers."

On this occasion,Cussons Kids also launched a special edition of Cussons Kids Naura Limited Edition,Cussons Kids Hot Wheels Edition,and Cussons Kids Fantasy Edition. This series is an exclusive product released by PZ Cussons Indonesia in line with the Cussons Bintang Kecil 8 event. Next year PZ Cussons will come back with more interesting and inspiring themes and concepts for Indonesian families.

For further information:

Hotline Cussons care: 0800 1 700 900

Whatsapp (SMS/TEXT): 0811 6 700 900

Website CBK8: www.cbk8.co.id

Cussons Baby: Facebook Cussons Baby Indonesia & IG cussonsbabyid

Cussons kids: Facebook Cussons Kids Indonesia & IG cussonskids_id

Media Contact:

Rahma Anna Setyani

Head of Brand Activation

PZ Cussons Indonesia

D: +62 (21) 50806328

e-mail: rahma.setyani@pzcussons.com

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