P&G Launches vGrow Program to Accelerate Innovation in Singapore and Malaysia

SINGAPORE,March 23,2023 -- Procter & Gamble (P&G) has launched the vGrow program for the first time in Singapore and Malaysia to help accelerate innovation by leveraging the collaborative start-up ecosystem with an "All in to WIN" mindset. Through the vGROW program,P&G is providing a 'level playing field' to starts ups,new players & established business to get their best ideas and innovative solutions in for P&G business need.

vGrow was launched for the first time in Singapore and Malaysia to help accelerate innovation by leveraging the collaborative star-tup ecosystem

The launch event gathered external partners across multiple fields from Malaysia and Singapore and followed by pitch sessions. Building on the momentum from the kick-off,P&G will launch the next two phases of vGrow in the coming months.

"At P&G,we motivate our innovations by driving programs that focus on supporting our business partners and leveraging their new ideas. The vGrow program is a platform built for start-ups,new players & established business to share their business ideas,jointly identifying ways to develop alongside P&G. We believe that through vGrow,participants across Singapore and Malaysia will be provided a breeding ground to thrive further in the future." shared Mr. Agraj Sharma,Senior Vice President - General Manager,P&G Malaysia,Singapore,Vietnam.

P&G is one of the leading manufacturers and distributors of consumer products such as Pantene,Head & Shoulders,Rejoice,Downy,Gillette,Oral B,and more. The company is committed to innovating superior products for its consumers and being a good corporate citizen through a wide range of programs,including Environmental Sustainability,Ethics & Responsibility,Equality & Inclusion,and Community Impact. The program emphasizes P&G's mission,a Force for Growth and Force for Good,aiming to drive innovative solutions across multiple stages of its operations.

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