Bee+ Success Story Added to Curriculum at Asian Business Case Centre, Nanyang Business School

SINGAPORE,Nov. 5,2018 -- Beeplus: Insight into China's Co-working Space Industry,a business case that examines the Bee+ co-working model,has been entered into the curriculum at the Asian Business Case Centre,part of Nanyang Business School (NBS) at Singapore's Nanyang Technological University (NTU).

Bee+ case added to curriculum at Asian Business Case Centre

Bee+ Founder Rob Jia said,"The use of the Bee+ model by the Asian Business Case Centre as a case to be taught in the MBA and EMBA programs at NTU will help expand the company's brand influence,enhancing awareness and our reputation across the industry. We hope that we can become a world-class brand that determines lifestyles. Recognizing space as a key element in a person's environment and the fact that a person usually spends 2/3 of their waking hours in their place of work,we are constantly thinking about how to better serve the city and people that reside within it. Bee+ wants to create a diversified and disruptive space experience through a combination of the WeWork model,the Starbucks concept and Apple products."

In March of this year,led by the dean of NBS,a delegation from the Asian Business Case Centre visited the Bee+ Shenzhen G&G Space to gain a deeper insight into how Bee+ has been able to be at the forefront of innovation and grasp entrepreneurship opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area by taking vacant properties in urban areas and developing them through innovative approaches. The delegation gave high marks to Bee+'s concept and decided to use it to develop the business case that became Beeplus: Insight into China's Co-working Space Industry.

The Asian Business Case Centre visited Bee+ Shenzhen G&G Space

The case examines Bee+'s co-working space,providing insight into Bee+'s history as a company and its business model,and analyses how Bee+ has integrated the concept of "Bring Life Into Work" into its co-working space design and operation,transforming the working environment into a diversity-rich scenario that inspires creativity,optimizes efficiency and enhances collaboration. The case also takes a close look at prospects for the co-working space sector and how Bee+ is likely to stand apart from peers with its forward-thinking design and operation capabilities.

After more than three years of development,Bee+ has established a presence in Zhuhai,Guangzhou and Shenzhen. Bee+ is on track to have nearly 50,000 square meters of space under management by the end of 2018,making the firm the undisputed leader in the management of office spaces and of high-end co-working in South China.

The Bee+ Shenzhen FTT Space

About Nanyang Business School

Consistently counted among the world's top-tier business schools,the Nanyang Business School (NBS) at Singapore's Nanyang Technological University (NTU) is one of the most established and comprehensive providers of business and management education in the Asia-Pacific. NTU is a world-renowned comprehensive university that offers courses in the arts,science,engineering and business.

NBS is the only school of its kind in Singapore and the third in Asia to have received both the EQUIS (an international quality accreditation system for business schools developed by the European Foundation for Management Development and the most demanding quality accreditation system in Europe) and AACSB (The Association to Advance Collegiate Schools of Business) accreditations. The school came in number 24 globally and the first among its Singaporean peers in the Financial Times ranking of the world's top 100 business schools in 2017.

About Bee+

A creator and operator of the high-end space for an entrepreneur's success,Bee+'s offerings are not limited to co-working spaces. Bee+ has developed two product lines: breakthrough co-working spaces for entrepreneurs,as well as the innovative Bee+ Lifestyle spaces for consumers.

Currently,Bee+ is developing a nearly 3,000-squaremeter Super Bakery in Shenzhen. Unlike Starbucks Reserve Roastery,which focuses solely on the roasting of coffee beans,the Bee+ Super Bakery is an experiential space which integrates bakery,craft beer,cafe,desserts,special drinks,new retail and a course dedicated to the art of baking.

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