Post-95s talents name Huawei as the most attractive employers in China
SHANGHAI,June 20,2019 -- Universum today launches the findings from the China portion of the world's largest and longest running annual global talent survey,with over 50 thousand participating students from China's over 110 top universities. Set out to track the career aspirations and preferences of China's future professional workforce,the survey also recognizes the most coveted employers based on the responses collected. This year,Huawei successfully acquires its position as the most attractive employer in China as voted for by business and engineering talent respectively.
"Ever since we started to track Chinese students' career aspirations through our annual survey thirteen years ago,we've witnessed a lot of significant changes in the job market- I believe this reflects a rapidly evolving business landscape,and also the increased options available to an ever more mobile and better-informed future generation of talent in China. With the developments in the digital space,E-commerce has become one of the most attractive industries for Chinese graduates. The 2019 survey results show that rise in popularity of the domestic IT and technology employers is still going strong," said Mr. William Wu,Vice President of Universum Asia Pacific.
The topchoicesfor the ideal cityfor students to work in after graduation are their cities of origin.However,In terms of total number,it's the tier one cities that will enjoy the strongest pools of talent: Beijing,Shanghai,Guangzhou,and Shenzhen.From this year's data we can also see that the competition for talent among tier one cities is increasing,as well as between the tier one and popular tier two cities.
"Not knowing enough about this company"is still the primary reason why students do not regard it as an ideal employer. Current channels for graduates to learn about the company are mainly based on employer presentations on campus and career fairs,followed by social media. According to the survey results,employers' career websites and online job boards are also increasingly used as sources of employment informationfor students.
"Encouraging To have work/life balance" (39%) is still the primary consideration for Chinese students in their future careers. As for career goals,"to be secure and stable in my job" (37%) and "to be autonomous or independent" (36%) are also important considerations. In terms of people & culture,Chinese students focus on "respect for its people". "Corporate social responsibility" is paid attention to for employer reputation and image. What students also value highly are employers who can demonstrate job characteristics such as "professional training and development". "A creative and dynamic work environment" and "clear path for advancement" are also important attributes they consider when assessing future employers.
In terms of the social environment and attributes of the workplace,the primary choice for Chinese students is "Respect for its people" (49%),this employer's attribute has become a key word that a majority of students generally agree with and choose. And it is generally believed that the key factors to embodying humanistic care are "A creative and dynamic work environment" (47%),"A friendly work environment" (44%),"Commitment to diversity and inclusion" (42%),"Recognizing performance (meritocracy)" (40.2%),"Interaction with international clients and colleagues" (40.1%),"Opportunities to make a personal impact" (39.8%),"Encouraging work-life balance" (37%) and other factors. In addition to corporate humane care,Chinese students value "corporate social responsibility" (34%) in terms of corporate reputation and image shaping. In addition,good reference for future career and competitive base salary are also Chinese students' considerations for their future career.
Other key findings from the 2019China student survey include:
An era for local IT/Internet companies
While taking the top spot in business and engineering,Huawei also remains among the top three employers of choice for other fields of study,such as sciences and humanities.
Meanwhile,Alibaba ranks among the top three in the minds of business,engineering and science students,and is also very attractive to law and humanities students. Local Internet giants Tencent and Baidu arealso highly appealing employers with students from all fields of professional categories. Of particular note is Xiaomi. The rankings of excellent local Internet companies such as Xiaomi are also rising,and Xiaomi has achieved the second place of engineering talent.
Typically known for their competitive compensation packages and long working hours,Chinese IT/Internet companies are often revered by Post-95s talent for their entrepreneurial spirit and creative & dynamic working environments- as shown by the data.
Popular favorite industry caters to the times,local corporate brand establishes
When Chinese students choose the industry,they reflect the distinctive background characteristics of the times. Among them,e-commerce (21.4%) accounted for the largest proportion,Telecommunication and networks (16.1%),financial services (13.4%),Software,Computer Services,Multimedia Development,Digital Entertainment (13.4%),industrial engineering and manufacturing (12.2%) are closely behind. According to the survey results,the traditional and popular industries showed a slight downward trend,among which Retail (1.9%),Fast Moving Consumer Goods (2.6%),Automotive industry (3.9%),Management and Strategy Consulting ( 9.1%) and so on are gradually fading out.
At the same time,another major trend is that the competitiveness of Chinese local enterprises has gradually increased,mainly reflected in the technological Internet companies represented by Huawei,Tencent,Xiaomi,Alibaba,Baidu,and the ranking advantages of state-owned banks relative to foreign banks. It reflects the increasingly competitive employer brand establishment of these well-received companies.
Students network andinformation channels expanded
The preferred platform for Chinese students to obtain effective information and retrieval is Zhihu.com (39%),followed by Baidu post board (38%),Sina Micro Blog (37.6%),and WeChat (35%). In addition to the traditional social media defined network platforms such as Tencent Micro Blog (25.9%),Renren (25%),Qzone (17%),LinkedIn (16.5%),other kinds of online platforms preferred are Bilibili (15.6%) ),Douban (15.6%),Tiktok (14.6%),etc. They also appeared in the mainstream of used channels,reflecting the widening of channels and the diversification of available online platforms.
International employers are making a come back
When asked about their plan upon graduation,27% of Chinese students said that they are most keen on working for international employers. After a sharp decline from 25% to 18% in 2017,they have climbed back to 23% in 2018,and in 2019 the figure keeps growing to 27%,indicating that international companies are re-gaining attractiveness. This is especially the case among business talent. Compared with state-owned enterprises and local companies,Chinese students believe that the work of international companies is more in line with international standards,and they can have more exposure to international opportunities and clients.
The ratio of choosing startups or self-employment has risen sharply
In contrast to the international employers,the state-owned employers are losing popularity somewhat. The proportion of students who choose to enter state-owned enterprises after graduation is 24%. However,Chinese graduates still consider state-owned companies to offer "a friendly working environment","secure employment",and demonstrating better "corporate social responsibility". The survey also finds that the number of students wish to start their own business or working for a start-up company has experienced a large increase from 2018 (15%) to 2019 (29%),basically the same as students hoping to continue studying after graduation (28%).
Salary expectations increased 7.8% to be 8,690RMB monthly on average
Chinese students expect to earn 8,690 RMB per month on average upon graduation,an increase of 7.8% compared to last year. Female students (8,667RMB) expect much less than their male (9,344RMB) counterparts. Female students have a stronger desire for "ethical standards" and "support for gender equality" in their future employment.
The Top 20 IDEAL Employers among Business and Engineering students in China are as follows:
Business
Engineering
Employer
Rank 2019
Diff 19-18
Employer
Rank 2019
Diff 19-18
Huawei
1
1
Huawei
1
Alibaba
2
-1
Xiaomi
2
2
TENCENT
3
2
Alibaba
3
-1
Bank of China
4
-1
TENCENT
4
-1
EY (Ernst & Young)
5
1
Baidu
5
2
ICBC
6
1
Lenovo
6
9
China Construction Bank
7
11
Apple
7
-2
PwC (PricewaterhouseCoopers)
8
-4
China FAW Group
8
10
Xiaomi
9
15
Siemens
9
11
China Merchants Bank
10
13
JD.com
10
Agricultural Bank of China
11
9
Google
11
-3
Baidu
12
14
Microsoft
12
-6
Google
13
3
State Grid Corporation of China
13
-4
Wanda Group
14
3
PetroChina Company
14
-3
JD.com
15
-7
BMW Group (BMW,Mini,Rolls-Royce Motorcars)
15
-2
KPMG
16
-3
Samsung
16
-4
HSBC
17
5
Wanda Group
17
-1
Deloitte
18
-8
Sinopec
18
1
China International Capital Corporation Limited
19
-8
China Mobile
19
-2
Apple
20
-6
Air China
20
-6
*Refer to appendix for the full Top 100 Most Attractive Employers rankings.
The Universum student survey,conducted online,takes place annually in 60 countries globally and collects the views and preferences of over 1.3 million students. It is currently run in Australia,mainland China,Hong Kong,India,Indonesia,Japan,Malaysia,Singapore,South Korea,Thailand and Vietnam in the Asia Pacific region.
About 2019China's Most Attractive Employers Rankings – China Edition
The results are based on the answers of 52,156students studying for degrees in business,engineering,natural sciences,humanities/liberal arts/education,law and health/medicine,with 151,675individual evaluations of more than 200 employers. Each respondent is asked questions about their career preferences,expectations and employment related drivers and then presented with a list of more than 200 national and international employers,nominated by the target group through an independent and structured nomination and assessment process,which prevents companies unfairly influencing their positions. Respondents acknowledge those companies they would consider working for. Of the companies selected as 'considered employers',the respondents then select their five 'IDEAL Employers' and answer questions about their perceived brand based on Universum's Drivers of Employer Attractiveness global framework. The rankings measure the level of employer attractiveness of companies or organizations on the recruitment market.
About Universum
Universum isthe global leaderin employer branding,providing end-to-endsolutions that empower organizations to become better at attracting,recruiting and retaining top talent. Founded in 1988,Universum's mission is to create the best match between employers andpotential employeesby providing knowledge,guidance and actionable insights. The company gathers and analyses insightsaboutthe career expectations of over one million students and young professionals annuallyin 60 countries,and servesas a trusted partner to over 2,000 clients globally,includingmanyFortune 500 companies. With its headquarters in Stockholm,Sweden,Universum is a privately held company with offices in 13 countries.
For more information,visit http://universumglobal.com
APPENDIX 1
Top 100 most attractive employers – Business Students
Company
Rank 2019
Diff 19-18
Huawei
1
1
Alibaba
2
-1
TENCENT
3
2
Bank of China
4
-1
EY (Ernst & Young)
5
1
ICBC
6
1
China Construction Bank
7
11
PwC (PricewaterhouseCoopers)
8
-4
Xiaomi
9
15
China Merchants Bank
10
13
Agricultural Bank of China
11
9
Baidu
12
14
Google
13
3
Wanda Group
14
3
JD.com
15
-7
KPMG
16
-3
HSBC
17
5
Deloitte
18
-8
China International Capital Corporation Limited
19
-8
Apple
20
-6
Citi
21
-6
Netease
22
22
The Walt Disney Company
23
5
McKinsey & Company
24
-15
Starbucks
25
6
IKEA
26
8
Amazon China
27
13
Shanghai Disney Resort
28
2
L'Oreal Group
29
-2
Procter & Gamble (P&G)
30
-1
BMW Group (BMW,Rolls-Royce Motorcars)
31
6
Hilton Worldwide
32
3
Air China
33
19
Microsoft
34
8
VIP.com
35
-2
China Mobile
36
21
The Boston Consulting Group (BCG)
37
-16
Morgan Stanley
38
-19
Haier
39
8
State Grid Corporation of China
40
5
Nike
41
9
Coca-Cola Company
42
-1
Midea
43
8
Sohu
44
31
Goldman Sachs
45
-33
Vanke Co
46
Grant Thornton
47
-15
J.P. Morgan
48
-23
IHG
49
-6
Lenovo
50
-2
Marriott International
51
2
China Telecom
52
22
Samsung
53
3
Bain & Company
54
-18
SF Express
55
3
Dell
56
4
Standard Chartered Bank
57
-18
Country Garden
58
-
Wal-Mart
59
-5
Ctrip
60
2
China Unicom
61
18
Audi
62
2
Unilever
63
-2
CITIC
64
-9
Bank of America Merrill Lynch
65
-27
PepsiCo
66
-
Accenture
67
-18
Lining
68
10
BNP Paribas
69
-10
China Oil & Foodstuffs Corporation
70
-1
Nestlé
71
-4
Siemens
72
17
Meituan-Dianping
73
-
Sinopec
74
-4
PetroChina Company
75
-10
Sony
76
-10
adidas (incl. Reebok)
77
-9
Intel
78
15
HP Inc.
79
24
Deutsche Bank
80
-9
China FAW Group
81
11
ZTE
82
15
China National Offshore Oil Corporation
83
-1
Volkswagen Group China
84
17
LVMH Moët Hennessy Louis Vuitton
85
-22
Johnson & Johnson
86
5
Hewlett Packard Enterprise
87
32
McDonald's
88
-16
Shangri-La
89
-12
Volvo Group
90
10
Societe Generale
91
-18
Barclays
92
-9
Michelin
93
-17
H&M
94
-4
ICBC-AXA Assurance
95
-8
DBS
96
-15
Toyota Motor
97
14
DiDi
98
1
YumChina (KFC,Pizza Hut)
99
-13
Shimao Group
100
10
APPENDIX 2
Top 100 most attractive employers – Engineering Students
Company
Rank 2019
Diff 19-18
Huawei
1
Xiaomi
2
2
Alibaba
3
-1
TENCENT
4
-1
Baidu
5
2
Lenovo
6
9
Apple
7
-2
China FAW Group
8
10
Siemens
9
11
JD.com
10
Google
11
-3
Microsoft
12
-6
State Grid Corporation of China
13
-4
PetroChina Company
14
-3
BMW Group (BMW,Rolls-Royce Motorcars)
15
-2
Samsung
16
-4
Wanda Group
17
-1
Sinopec
18
1
China Mobile
19
-2
Air China
20
-6
Volkswagen Group China
21
2
ZTE
22
7
Midea
23
19
Dell
24
1
China National Offshore Oil Corporation
25
-3
SAIC General Motors
26
Sinochem
27
13
ASUS
28
-1
Ford Motor Company
29
2
Netease
30
-9
Toyota Motor
31
5
China Telecom
32
2
Haier
33
14
Minmetals
34
7
Audi
35
4
Sohu
36
14
Vanke Co
37
-9
GE - General Electric
38
-8
China Unicom
39
-1
Bank of China
40
-8
China Guangdong Nuclear Power Group
41
8
SAIC
42
26
Nissan
43
14
Volvo Cars
44
-7
IKEA
45
8
Sony
46
Country Garden
47
-
China Baowu Steel Group
48
12
The Walt Disney Company
49
-4
Intel
50
-26
VIP.com
51
-16
ICBC
52
-9
Amazon China
53
1
Changan Ford
54
17
Coca-Cola Company
55
-22
Nike
56
-1
Daimler/Mercedes-Benz
57
8
Shanghai Disney Resort
58
-
Chery Jaguar Land Rover
59
31
China Oil & Foodstuffs Corporation
60
-12
Procter & Gamble (P&G)
61
-17
DOW Chemical
62
-11
Agricultural Bank of China
63
-2
China International Capital Corporation Limited
64
-6
Johnson & Johnson
65
4
L'Oreal Group
66
-3
Volvo Group
67
9
China Construction Bank
68
-6
Philips
69
8
HP Inc.
70
-6
Nestle
71
-4
Schneider Electric
72
-16
SF Express
73
-3
Airbus
74
14
PepsiCo
75
-
Trina Solar
76
-
Bosch
77
30
Ctrip
78
-6
Texas Instruments
79
-27
adidas (incl. Reebok)
80
3
DiDi
81
-22
Rockwell Automation
82
-16
Schindler
83
23
Meituan-Dianping
84
-
Air Liquide
85
-6
YUTONG
86
-
China Merchants Bank
87
Unilever
88
-13
IBM
89
-15
Boeing
90
-10
Nokia
91
Longfor Group
92
-10
Michelin
93
-1
Hewlett Packard Enterprise
94
4
Johnson Controls
95
-11
McKinsey & Company
96
-18
Perfect World
97
-3
The Boston Consulting Group (BCG)
98
-12
Air Products
99
Pfizer
100
-11
