Are the Economic Winds of Uncertainty Beginning to Blow? Latest Global Research From Universum Reveals Growing Divide Among Gen Z Students

Author: Universum / 2023-07-23 14:47 / Source: Universum

Are the Economic Winds of Uncertainty Beginning to Blow? Latest Global Research From Universum Reveals Growing Divide Among Gen Z Students

NEW YORK,Oct. 4,2019 -- Tariffs,trade wars,climate change and more. According to the latest global annual World's Most Attractive Employers (WMAE) research from Universum,the career aspirations of a growing portion of students are being influenced by economic uncertainty. Clearly divided into two segments,the research found 53 percent of Gen Z students are security seekers,followed by 35 percent focused on innovating their way through the disruptive challenges the world is confronting now.

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This year,247,235 business and engineering/IT students located across the 12 largest global economies,participated in the annual research that analyzes those companies,industries and employment attributes in-demand by new grads. The study provides critical insights into this highly desirable talent pool,providing employers with a direct view into expectations and aspirations.

Familiar brands lure Gen Z,with Google taking the top spot for the tenth consecutive year. Google appeals to Gen Z's bifurcation: as an employer,it's dynamic and innovative,as well as large,successful and secure.

Other key findings regarding employers,students and career plans include:

Given the momentum of Amazon,one industry – e-commerce – gained ground with business students.

Improved linkage to innovation,creativity and high future earnings have made the auto industry more attractive and competitive.

A strong focus on work-life balance has dulled the desire for an international career. Trade tensions have also created a backlash for foreign employers.

For business students,their top three job-related communication channels are social media,employers' career websites and online job boards. The response differs slightly from their engineering/IT counterparts,who rely more on career fairs than online job boards.

WMAE 2019 Business Rankings Top Five:

Google (Non-mover)

EY – Ernst & Young (3rd in 2018)

PwC - PricewaterhouseCoopers (6th in 2018)

Deloitte (Non-mover)

Apple (7th in 2018)

WMAE 2019 Engineering/IT Rankings Top Five:

Google (Non-mover)

Microsoft (Non-mover)

Apple (Non-mover)

BMW Group (Non-mover)

IBM (7th in 2018)