Event highlights of the Great Place to Work® Greater China Annual Conference - "Growing the People's Brand"

SHANGHAI,Dec. 15,2021 --On November 30,2021,Great Place to Work®Greater China(hereinafter called Great Place to Work®)successfullyheld its Annual Conferenceat The Peninsula Shanghai,with the topic this yearbeing"Growing the People's Brand."Theidea for thetopiccamefromthe inspirationofbusinesses of all sizes and industries that have been affected bythe global epidemicover the last two years.Companies are paying more attention to the attraction and training of people,and hope that a great workplace environment will attract and retain top talent,while striving to achieve the company's values and mission.

As part of the tradition,one of the key elementsof theconferenceis to share research and analysis reports on the Best Workplaces in Greater China™ofthat year,and to further explore the latest trendsin the marketthrough keynote speeches andpaneldiscussion.

Atthisyear'sconference,Great Place to Work®invited many topspeakersfromcompanies such as Accenture,InfineonTechnologies,Hilton,Maersk,and International WELL Building Institute™ (IWBI™). Expertsin various fields shared insights and experiences of their top levels of management. In addition,senior leaders from five outstanding organizations cameforward tosharethebest practicesof their companies.

Theyear 2021 marks the 10th anniversary of the founding ofGreat Place to Work®,and Mr. Jose Bezanilla,CEO of Great Place to Work® Greater China commented in his opening remarks,"The10th year anniversary celebration will focus not only on today,but throughout 2022 as well,providing opportunities for learning and exchanging ideas through a variety of events."

Moreover,a comprehensive10-yearanalysison workplace culture in Greater China was releasedin the formof a report,whichindicatedthat theBest Workplaces in Greater China™listhasincreased from 24 to 61organizationsin the past decade.Theoverall averagerating hasincreased from 79 points in 2012 to 89.8 points in 2021,with ahighest scoreof 90.5 points in 2020.

Great Place to Work®alsobrought inindustry insights froma third-party perspective.Ms. Mok Kai Lynn,Director of Corporate & International Relations of BIPO,and Yury Karp,Global Account Director providedprofessional insights from the perspective of human resources service providers. They found that theCOVID-19outbreak was a huge challenge for businesses,and employee engagement wasthekey factor in employee turnover. At the same time,the digital process is driving market changes,which also offers more possibilities for companies to tapintoalternativeways to attract,develop,and retain employees.

Furthermore,thisyear'sconferencefeaturedan innovative experiencecalled the"BestPracticeRelay",in whichspeakersfrom fivedifferent companies sharedone oftheirbest practicesinfive minutes.Unique hands-on experiences were shared by different speakers,andafterwards,the audiencewere asked tovote for their favoritebest practices.

At the end of the conference,Ms. Alicia Tung,COO of Great Place to Work® Greater China,presented to the audience the "Going Forward in 2022" agenda,with many new activities and collaborations planned for the year ahead. This includes celebrating the organizations that have been awarded as "Great Place to Work-certified™ " and as"Best Workplaces™" in the past 10 years,as well as a new "The Best Guide",which will showcase the values and best practices of these award winning companies from the inside-out. The primary purpose of these kinds of activities and collaborations is to acknowledge and promote more positivity,mutual trust,and respect,all of which can be integrated into a company's culture,one that all employees love,and resulting in making the world a better place.

The panel discussion saw several speakerssharethe most cutting-edge industry foresight and professionalinsights.Belowaresome of the highlights:

01 Keynote: Accenture - New Talent Strategy: Talent First,Drives Business

As a world-renowned consulting and management company,Accenture has extensive experience in strategy,digital,technology and operational services,and Ms.CatherineHuang,Managing Director & Human Resources Lead of Accenture Greater Chinahas more than 20 years of experience in the industry and is theMember of the Accenture Greater China Management Committee and Global Leadership Committee.

Today sheshared the key points of Accenture's employer brandingcreationin four ways namely,retaining talent,shapingskills in the new era,building a new culture of seamless integration,and building a sustainable organization.

In general,Accenture usesanactive retention model,artificial intelligence,five key beliefsand other ways to attract,cultivate and retain employees in all aspects of management.

Catherine commented,"We take digital transformation as our mission. Wehelp Chinese enterprises and governmentstomaster the digital power,andothercustomers to do a full range of transformationall atthe same time.Wealso make changestothe internal talent strategy thinking,adhering to the concept of talent as a priority to drive business forcesandto create a full range of experienceforemployees."

02 Enterprise "Best PracticesRelay"

After ten years of accumulation,Great Place to Work®discoveredthat many companies havesome great practices that areworthlearningfrom in creatingbest workplaces.Therefore,Great Place to Work®organized a"Best Practice Relay"for the first time,allowing the audience toexperiencethose companies'best workplace practices with great intention and sincerity.

Fiveguest speakers wereeachgiven5 minutes to present theircompany'sbest workplacepractices.

Ms. SandyShen,HRDirector,Cadence Greater China

"We care about our employees' personal lives,their families,and their mental health.Our goal is to help employees balance family,personal,and workplacerelationships andtoensure their safety and health by providing them with flexible working hours,family allowances,and personalized psychological counseling."

Ms.SunnyJiang,CEO& President,EYEBUYDIRECT

"The essence of the enterprise lies in the strategy.Theessence of the strategy lies in the culture.The cultureis the root of the company's invincible position.This year,through a series of corporate culturalpractices,we have reduced the employee turnover rate by nearly 50% and increased employee engagement from 8 points to 8.6 points."

Ms.RonnieLu,Total RewardsSenior,Medtronic Greater China

"Medtronic's EVP(Employer Value Proposition)is implemented in all aspects of our employees' daily work,giving our employees the resources to leverage their physical and mental health while linking and helping others through unique career opportunities and development.This allows employees to connect with one anotherand to carry out the corporate mission."

Ms.AnneCai,Vice PresidentHR andCorporate Communications,MHD China

"We provide employees witha platform to present themselves,encourage them to work together for the sustainable development of society and the environment,and maintain diversity and inclusion in our business,not only in terms of recruitment,but also in terms of support and encouragement for our employees."

Ms.GloriaZhu,TOTOLE

"Given the concerns of employees about their families,wesolvedthe pain of working parents through a series of activities,including infant feeding programs,summer care classes,andyoungCEO training camps. At the same time,we also attach great importance to the safety and health of our employees' work environment,and we have taken safety measures in many work environments,especially in production areas,with the aim of creating a truly happy workplace for our employees in the future."

03PanelDiscussion: Environment,Social,Governance (ESG)

This conference not only explained the concept of"Growing the People's Brand"fromthe practicesof the companies,but alsoaddressedthe topic of energy,climate and environmental issues that has attracted global attention. The era of "carbon peak" and "carbon neutral" has come,and energy conservation and emission reduction have becomeglobally known issues.Great Place to Work®calls for the Best Workplace™ not only to provide employees with a good environment,but also to cultivate employees' sense of responsibility towards society and the environment,andforeveryone from the company to the individualtojointly undertake the mission ofhelpingthe environment. The three invitedguestspeakersshared how companies can embark on "sustainable development" from their respective professional fields.

Mr.QianJin,President,Greater China andMongolia,Hilton

"For external customers,we conducted a global survey and found that 88% of our guestsconsiderthe environmentastheir toppriority when choosing ahotel.For the staff,on the one hand,we leave the best locations in new offices for our staff. We treat our staff like our own guests. On the other hand,we also require employees to not only do their job,but also to make meaningful contributions to the environment."

Ms. Anne-Sophie Zerlang Karlsen,Head of Operations,Asia PacificOcean CustomersLogistics

"Hunger should actually be a concern for all of humanity. As the world's largest container shipping company,nearly a third of the world's food is transported throughMaerskcontainers. As a result,Maersk is particularly focused on supply chain management,reducing food waste and loss by helping customers optimize workflows,from planting,to inventory,to storage."

Mr.Zhengrui(Robert)Wu,Vice President,IWBIAsiaWELL AP,WELL Faculty

"ESGactually provides more impetus for sustainable business development,and the building environment space also plays a part. For example,someof our standardclients will pay attention to lighting environment,air quality,water environmentwhen designing the workplace. In fact,their key isto provide employees with a good office environment."

04 Keynote: Infineon - Building an Employer Brand with Enterprise Value

Dr.SuHua,Senior Vice President&President of Greater China,Infineon Technologies,has more than 20 years of work experience in the electronics industry andiswell-travelledthroughout the Americas,Mainland China and Taiwan. Heseldomattends public speechessoGreat Place to Work®was very honored he agreed to participate in theconference'skeynote speech,sharing Infineon'semployer brand buildingprocess,practices andstandard criteria.

In his speech,He pointedout that the key to building an employer's brand is how toimpressthe company's valuesupon each andevery employee.Thecompanyneedsto establish aset ofcorporate values and create a model of employee behavior in order to systematically measure whether each employee's behavior meets the enterprise standards.

In addition,he also cited Infineon's successful cases in terms of sustainable growth,talent training paths,and leadership. Dr.Suwon the audience's attention with anin-depth,comprehensive and selfless sharing of how he balances the business characteristics of InfineonTechnologies inmany different locations in Greater Chinawithahighlycoordinated management experience.

AboutGreat Place to Work®

Great Place to Work®Instituteis a global authority on workplace culture. Since1992,Great Place to Work®hassurveyed more than100million employees around the world and hasused these insights to define the essential element of a great workplace:"Trust". The employee survey platform provides leaders with the feedback,real-time reporting,and insights neededto make strategicdecisions.The mission ofGreat Place to Work®is tobuildabetterworld byhelping organizations become agreat placeto workFOR ALL.

For more information on building agreatworkplace,visithttp://www.greatplacetowork.cn/ andhttp://www.greatplacetowork.com.hk andconnectwithusonLinkedIn,Twitter,Facebook,YoutubeandWeChatID: greatplacetowork