Globalization Partners Rebrands as G-P and Reaffirms its Promise to Make a Global Workforce Possible for Growing Companies

New brand embodies the company's vision of enabling global growth for companies and providing employment opportunities for the 'everywhere workforce'

BOSTON,Oct. 4,2022 -- Globalization Partners (G-P),the leading Global Employment Platform™ that makes it fast,simple,and compliant for companies to hire anyone,anywhere,announced the launch ofits new brand name,tagline and visual identity.The rebranding reflects G-P's ongoing commitment tobreaking down barriers to global business and enabling employment opportunities for everyone,everywhere.

G-P created the Employer of Record category in 2012 shifting the paradigm that required companies to havesubsidiaries or local branch offices toexpand globally and enablingcompanies to hire talent globally. Since then,demand for this new way of hiring has exploded with a rapidly growing portfolio of customers as companies around the world embrace working remotely. The new brandembodies the company's vision of enabling global growth for companies and providing employment opportunities for the 'everywhere workforce'.

"We are in anenvironment where our category,customers,competitors,and culture are all shifting rapidly," said Heidi Arkinstall,Chief Marketing Officer,G-P. "It's critical that our brand acts as a signalof whowe areand serves as alighthouse towherewe'regoing. Our evolved branding reflects what we have built,but it also represents our future and embodies the story of how we unlockpossibilities throughour Global Employment Platform™."

Inspiration for the new brand identity is derived from the concept of a borderless business and the ability to access diverse talentto work across time zones and locations – represented by latitudes and longitudes. This new identity comes at an inflection point for G-P as the company is planning a series of innovative product launches in the coming months that add new capabilities to its SaaS-based technology platform to further enhance the customer experience.

"We want to reflect our next phase of growth as we continue to see the demand for our technology solution accelerate around the world," said Bob Cahill,CEO,G-P. "We know that there is boundless potential ahead and this new brand reflects our vision of the future".

To see more,watch this video.

G-P's solution offers greater access to talent,the ability to scale remote teams and grow revenue faster anywhere in the world. Research firms,NelsonHall,and Everest Group have both named G-P Employer of Record (EOR) industry leaders,please click hereto learn more about what sets us apart.

About G-P

Hire international talent quickly and easily. Use our AI-driven,automated,global employment platform powered by our in-house worldwide HR experts. G-P: Global Made Possible

To learn more,please visit: g-p.com or connect with us viaTwitter,LinkedIn,Facebook,or check out ourBlog.

Contact:

G-P (Globalization Partners)

Karen Pantinas

kpantinas@globalization-partners.com

617-729-4466