Lead8 Appointed Lead Designer for China Resources First Chained IMAX Cinema at Taiyuan, Shanxi

HONG KONG,Sept. 20,2018 -- On Saturday,15 September,an International architecture and design studio Lead8 proudly unveiled the extensive interior architecture and design renovations for the MIXC Cinema City Complex at Taiyuan,Shanxi - The first chain MIXC Cinema City theatre,and a new generation of IMAX theatres in northern China.

MixC’s sleek and contemporary two-tiered auditorium theatres each feature a bar and VIP area for the discerning film fans.

By using textured wall light,a mix of warm palette tones and decorations,it creates a sense of joy and comfort for the lobby.

Lead8 was appointed by China Resources to lead the design for MIXC Cinema City complexes in four major Chinese cities: Shenzhen Bay,Shanxi Taiyuan,Hebei Shijiazhuang and Fujian Xiamen. The grand opening dates for Hebei Shijiazhuang and Fujian Xiamen are slated for November 2018,with Shenzhen Bay in December 2018 next.

"With a contemporary and comfortable ambience in mind,we have designed a place where cinema-goers can engage in an intimate and immersive,environment. Transforming a functionality space with an amazing experience," said Xing Wang,the project lead designer at Lead8.

MIXC Taiyuan cinema features eight screens with a sleek contemporary two-tiered purpose led auditorium,each including a bar and VIP area. Lead8 took a hybrid approach curating a new performance venue with a bar,bookshop and cafe. Inspired by iconic hotel lobbies,the project incorporates materials,design details and artistic elements to enhance the movie experience.

"Watching a movie at the cinema is still a joy and an escape from our busy routine. The client brief called for refined cinema facilities. We built on these needs and reimagined the potential of the conventional cinema. MIXC Cinema City sets a new design benchmark for the movie cinema; but more importantly,this project offers movie-lovers a new type of cinematic experience," said Claude Touikan,Co Founder and Architecture lead at Lead8.

The ticketing lobby is centered with a grand lounge,a sophisticated bar,enhanced withambience created by the illuminated,textured walls. This is a fresh and luxurious,bright and modern take on cinema design.

MIXC Cinema City is wholly-owned by China Resources. China Resources plans to open 50 more cinema complexes in the next three to five years.

About Lead8

Lead8 is an international design studio with award-winning experience in architecture,interiors,masterplanning,branding and graphics design. Founded in 2014 with a global team of over 200 design experts in Hong Kong,Kuala Lumpur,London and Singapore.

Lead8 is committed to design excellence,innovation and sustainability. With vast experience in a wide range of project types,including large scale mixed-use developments,transit oriented developments,retail,offices,hospitality and airports,Lead8 provides bespoke strategies and delivers creative solutions for clients worldwide. Visit www.lead-8.comto find out more.

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Photo - https://photos.prnasia.com/prnh/20180919/2242109-1-b