TCL Will 'Great Move' at the FIBA Women's Basketball World Cup 2018

SHENZHEN,China,Sept. 21,2018 -- TheFIBA Women's Basketball World Cup 2018 kicks off on 22nd September,when 16 teams from around the world will gather in Spain for an intense nine-day competition.

As a global partner ofFIBA,TCL will appear at the Women's Basketball World Cup 2018. This is part of its attempt to update its marketing strategy for basketball in China,in line with the National Men's Basketball Team,the China Basketball Association (CBA),the Minnesota Timberwolves,the Philippine Basketball Association (PBA),and the FIBA Basketball World Cup 2019 Asian Qualifiers.

The Global Partner of FIBA Women's Basketball World Cup 2018 -- TCL

FIBA has renamedFIBA Basketball World Championship (which is the highest-level basketball event after the Olympic Games) to FIBA Basketball World Cup,aiming to boost its global influence. The FIBA Women's Basketball World Cup 2018 is the first of its kind for women. Strong basketball-playing countries including the United States,Spain,France,Argentina and China will be competing in 2018.

TCL's participation in the FIBA Women's Basketball World Cup 2018 as a global partner is part of its strategy to penetrate America,Europe,Asia,and other countries and regions through 40 games from 16 teams. It is proof of TCL's solid development,and will enhance its global popularity and influence,so as to boost regional markets around the world. It intends to take advantage of its brand effect to boost terminal sales,cement the global Top 3 performance ranking of TCL TV.

Meanwhile,to meet the demand for localized marketing from different regions,TCL has been partnering with top basketball IP resources in China,the United States,and the Philippines to empower its brand since 2009. It offers a brand-new viewing experience to basketball fans,emphasizing the passion,creativity,personality,and fun of the sport across the board. It also offers the sort of innovative technologies and products that have become synonymous with the TCL brand.

TCL& China Basketball Association (CBA) Becomes Official Partner

Through its strategic cooperation withFIBA,TCL has access to its two most powerful resources - FIBA Women's Basketball World Cup 2018 and FIBA Basketball World Cup 2019. It is also coveringFIBA Basketball World Cup 2019 Asian Qualifiers,which have entered a phase of intense competition. As the principal sponsor,TCL is gradually unleashing the value of its partnership and showing its ever-growing strength.

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