The Winter Sports Expo 2019 Opens in Beijing as World's First Ice and Snow Exhibition to Aggressively Fuel the Upcoming Winter Olympics

BEIJING,Oct. 18,2019 -- On October 17,the World Winter Sports (Beijing) Expo 2019 ("WWSE") was opened in China National Convention Center.

The WWSE,organized by Beijing Olympic City Development Association and IDG,implemented by Beijing Olympic City Development Center and IDG World Expo China Co.,Ltd.,has gained support from the IOC,the International Sports Federations,Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games,Chinese Olympic Committee and All-China Sports Federation. The WWSE 2019 has continued the theme of "power of ice and snow" and highlighted the international,industrial and public-oriented features. By building the communication channels for the international ice and snow industry,it works to become a cultural communication platform of the ice and snow industry,for good interactions between government departments and companies. It is an event aimed at advancing the development of Chinese winter sports,promoting the coverage of winter sports across China and forming a good industrial & cultural atmosphere. In a word,this event will aggressively fuel the hosting of the upcoming 2022 Winter Olympics.

Leaders from all over the world and leaders of winter sports attended the opening ceremony forthe Winter Sports Expo and the main forum. Thomas Bach,presidentof IOC(International Olympics Committee),congratulated the organizers on the hostingof the WWSE 2019 and wished the conference a completesuccess. Finnish President Sauli Niinisto said in a greetingvideoclipthat the Winter Sports Expo is a milestone for Finland in this year's winter sports cooperation between China and Finland,which will continue until the 2022 Olympic and Paralympic Winter Games and beyond.

"We hope that all of you will use the WWSE as a platform for in-depth discussions and exchanges,extensive practical cooperation in enterprise docking,project cooperation,personnel training and winter tourism. More fruitful results will be accomplished. We also hope that the WWSE Organizing Committee will further innovate the organization and operation of the WWSE,working with relevant parties at home and abroad to continuously upgrade the professional,international and popular levels of the WWSE. The concept is to make the WWSE better and better. In doing this,we will make new and greater contributions to the better quality development of the ice and snow sports and the ice and snow industry,and for sure we will hold a splendid,remarkable Olympic Games event," said Zhang Jiandong,vice mayor of Beijing and executive vice chairman of the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games.

The opening ceremony and main forum on the morning of the 17th was presided over by Liu Jingmin,Executive Vice President of Beijing Olympic City Development Association,while keynote speeches were delivered by Hanna Kosonen,Finnish Minister of Education and Science,Jan Dikema,President of the International Skating Union,and Kate Caithness,President of the World Curling Federation. Key guests,such as Sarah Lewis,Secretary-General of the International Skiing Federation and member of the Olympic Winter Games Beijing 2022 Coordinating Committee,Tong Lixin,Minister of Sportsfor Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games,Pedersen,Norwegian Ambassador to China,De Marie,Minister Counsellor of the Italian Embassy in China,Su Xiaoyue,Commercial Counsellor of the Finnish Embassy in China and Head of the East Asia Region of the Finnish National Bureau of Business Promotion,hada round-table dialogue with the theme on"Unitethe power of ice and Snow,Let the world resonate". In the afternoon,keynote speeches were delivered by Yu Bo,deputy secretary and governor of Yanqing District of Beijing Municipality; Wang Tingkai,secretary of Jilin Provincial CPC Committee; Li Chunlin,mayor of Yulin City of Shaanxi Province; Li Hong,deputy mayor of Zhangjiakou City of Hebei Province; Chen Zhe,director of Heilongjiang Provincial Sports Bureau; Michael Mayr,sales director of Italy TechnoAlpin Group. Zhang Li,vice president of IDG China,released the China the Ice and Snow Industry development research report. Cao Wenzhong,vice president of China Economic Information Serviceof Xinhua News Agency,delivered a speech at the launch of Changbai Mountain Index-ChineseIce and SnowTourism Index (2019)",and released a report together with the leaders attending the conference. WeiSilong,senior researcher of cultural tourism in Xinhua Index Division of China Economic Information Service,gave a keynote speech. Zhao Yinggang,deputy director of the Sustainable Development Committee of the Winter Olympic Organizing Committee and president of the China Sled Association,had a dialogue withAntoine Deneriaz,champion of men's downhill at the 2006 Turin Winter Olympic Games and CEOof SAS DÉNÉRIAZ,Tanja Poutiainen-Rinne,Finnish Olympic Committee member and runner-up of the women's alpine giant slalom in Turin Olympics 2006,Tong Jian,world championof figure skating and ceo of XiangyiIce and Snow,and Wang Bingyu,world championof curling.

During the four-day ice and snow banquet,the WWSE will cover the ice and snow industry chain in a multi-level and platform-wide manner. Through exhibitions,main forums,parallel forums,industrial exchanges and special events,the development path of winter sports in Chinais exploredin bids to push forward the development of theChineseice and snow industry.

Pool together the international resources for the world's first ice and snow expo

The WWSE is held not only to fulfill the promise of hostingthe Winter Olympic Games,but also an important measure to carry forward the Olympic spirit and help Beijing prepare for theupcomingWinter Olympic Games. The WWSE 2019 is the first exhibition of ice and snow in the world. The Expo,coveringan area of 30,000 square meters,includes more than 20 parallel forums and ancillary activities. It has attracted20 powers of ice and snow such asFinland,Austria andItalyas well as more than 600 brands from different countries and regions. More than 240 authoritative guests from various fields have conducted in-depth discussions and exchanges on the latest experience and achievements of global ice and snow industry and the development of winter sports in China. The Expois expected to attract up to 160,000 visitors.

The Expohas more than 10 thematicareas,including the Olympictheme exhibition area,national athletes group,winter and alpine technology,indoor ice and snow technology,outdoor and personal equipment,winter tourist destinations,provincial and municipal groupsand winter sports culture,ice and snow incubation,ice and snow entering the campus,media exhibition area,public ice and snow carnival.A systematicdisplay is given ofthe world's cutting-edge equipment and equipment,ice and snow technology,winter sports tourism,winter sports education and other industrial achievements.

In the Olympic theme exhibition area,the booth of the 2022 Beijing Organizing Committee for the Winter Olympic Games shows visitors the rich contents inclusive ofthe progress of preparations for the Winter Games,the distribution of competition areas and venue planning,the sports events and competition knowledge of the Winter Olympic Games and the Paralympic Winter Games. The Chinese Olympic Committee reappearsin the WWSE,bringing splendid demonstrations to the public in three aspects: the image of the Chinese Olympic Committee,preparations for the 2022 Winter Olympics,and 300 million people participating in the ice and snow sports. The exhibition areas of Zhangjiakou,Yanqing,Shougang and Beijing Television Winter Olympics DocumentaryChannel show their achievements made as they are preparing for the Winter Olympics in different forms and atdifferent angles.

In the international arena,there are delegations from Finland,Austria,Norway,France,Italy,New Zealand,Japan,Georgia,the United States,Canada and the Czech Republic. As Finland is a guest of honor for the WWSE 2019,a winter sports delegation comprisingnearly 40 enterprises,sports associations,research institutions and city representatives led by the Finnish Ministry of Science and Culture,the Finnish Embassy in China and the Finnish National Business Council,showcase Finland's ice and snow expertiseat the Finnish booth and Finnish Day eventsmainly focused on three themes: education and training,intelligent design,culture and tourism.In the domestic arena,Jilin,Heilongjiang,Shijingshan,Changbai Mountain,Yulin,Altay and other provinces and cities of ice and snow highlight theirdevelopment of ice and snow .

The venue of WWSE also brings together the winter sports equipment,alpinefield construction,indoor ice and snow constructionand representative enterprisesfor operations andservices inthe ice and snow industry. For instance,the domestic skiing industry comprehensive service provider Carving Skihave transferredsnow machine,snow drifter,snow compressor into the WWSE,showing the strength of China's ice and snow national brand; Eternal Star creates an all-weather snow park inthe site,launching the "mobile snow house" with a panoramicVRdisplay of ice and snow,a real ice and snow world for the public. Eurojoy Ice and Snow Experience Area providesa real ice show,allowing the audience to experience real ice in the snow field during the Expo. In doing this,Eurojoy has stimulated the public to understand ice and snow,participate in ice and snow sports,and become the lovers of ice and snow. In addition,Secret Garden Resort,COSI Sports,Poma,Wandi,Doppel Mayl,Shengxiang Ski,Xueyilan,Nortek,TechnoAlpin,ALPINE,Decathlon,Kroceus,EasySerp,Yingjie,Hongliang Sports,Tuocheng Sports,Luckin Coffeeand other well-known brandsalso appearedin the Expo.

Build a win-win platform for the ice and snow industry by pooling together global wisdom

After four years of development since its founding in 2016,the WWSE has acted as strong impetus as China popularizes the ice and snow movement,tpromotes the ice and snow industry to develop rapidly,and helps achieve the goal of "300 million people participating in the ice and snow campaign."

In the "Opening Ceremony for WWSE 2019 and Main Forum" and in more than 20 parallel forums,more than 240 authoritative personnel including experts and scholars from the IOC,international winter sports organizations,diplomatic envoys to China,Olympic Winter Champions and government officials of Chinese and foreign cities of ice and snow,gathered in Beijing for the first time,to discuss the development of the ice and snow industry in China,and to share their insights and advice on the development and promotion of winter sports in China.

In addition to the Opening Ceremony and Main Forum,the WWSE also offers parallel forums such as the Olympic Urban Development Forum,Finnish Day Theme Events,Ice and SnowCultural Development Forum,Ice and SnowEntrepreneurship Competition,China Ice Hockey Development Forum,Snowfield Operation Management Forum,China Ice and SnowTalent Development Forum,Ice and SnowTourism Development Forum,Venue Design and Construction Forum,and closed-door meetings of international think tanksof ice and snow. Opinions and suggestion are welcomed in realization of the goal of "300 million peopleparticipatingin the ice and snowcampaign".

Organize multiple supportive activities to show the soft power of ice and snow culture

One of the goals of the WWSE is topromote the overall progress of winter sports in China and to enhance the public's awarenessand full participation. In order tobetterspread the culture of ice and know,the WWSE has planneda variety of supporting activities,including the international think tankof ice and snow,the Sino-Finnish Winter Sports Year Series,theresearch report on the ice and snowindustry,the WS TOPSfor the ice and snowindustry,the ice and snowentrepreneurial competition,the personal equipment showfor ice and snowsports,2019 ice and snow sports industry awards,talks by ice and snow celebrities,teenager ice and snow experience and popular ice and snow carnival.

The supportive activities of thisWWSEseenew breakthroughs in industrial innovation. For example,"international think tankof ice and snow" exports comprehensive solutions for the development of the ice and snowindustry in China,relying on the highest-level talents in the ice and snowindustry and the experience,resources and contacts of the developed ice and snow countries in Europe and America. The research reporton the ice and snowindustry serves for closer communication and cooperation between theChinese ice and snowindustry and the international ones. As China's most influential annual appraisal of the snow and ice industry,"WS TOPS Award" givesthe general public an all-round display and promotion of thefrontiers and trends ofice and snowindustry.Through the platform of the WWSE,the "ice and snowentrepreneurial competition" hopes to discover and incubate a number of innovative & entrepreneurial projects of ice and snowand to shape the future stars of the ice and snowindustry in China. The "personal equipment showfor ice and snowsports " brings together brandsof ice and snowand outdoor sportswearto show the audience the latest fashionsand wearable technologiesof ice and snow. In this event,Yulin City organizedthe demonstration by dozens of brands,such asSheep Leader,Tonghai Wool Industry,Seven Sheep,Monsel,Hongliu,Dongnaier,Qinyang,Jiuzhou Saishang Sheepand Tianyujiu Shepherd. "The 2019Awards AppraisalEvent of theIce and SnowSports Industry" set up three awards,"innovative products award","top design award","best popularity award",to deeply exploreexcellent productsof the ice and snowsports industry. "Talks by ice and snow celebrities " includes the most popular topic of ice and snow asthe development pulse of the Chinese ice and snowindustryis explored and collated togive more innovative ideas and inspirations for the development. Teenagerice and snowexperience aims to promote the popularity of ice and snoweducation among teenagers.

Popular ice and snowcarnivalisan ice and snowentertainment event planned for the audience,inclusive of a variety of special activities such as real snow experience,real ice rink interaction,curling experience,ski simulatorand outdoor fashion show. Wherever the audience goes,they may see the visitorswho watch athletes sow ski skills,enjoy ice and snowat all-weather snow parks and mobile snow houses,and interact with performers in the French AlpsExhibition Area.Theseinteractions are innovative and full of fun and provide the perfect ice and snowexperience for the audienceon the spot.

Focus on industrial resourcesfor faster development of ice and snoweconomy

Usingthe conference as the carrier,integrating resourcesof the global ice and snowindustry,buildingtheindustrialdocking platform and promoting industry innovation are the important goals that the WWSE has been striving to accomplish. The WWSE strengthens the "connection as an attribute". Onthe one hand,it connects high-quality resources at home and abroad,intensifies the exchange and cooperation between China and overseas powersof ice and snowand the docking toindustrial resources. On the other hand,it also strengthens the internal connection,enhances the industrial connectionbetween the southern and western regions of China and itsnorthern regionsandexpands the coverage of the ice and snowindustry,in hopes of bolstering the balanced development of industrial economy.

The WWSE attracts industry leaders from all segments of the global winter sports industryandintensively integratesa large number of high-quality industrial resources and capital forces. Settingup public arenas and business negotiation areas,it serves asa platform for demonstrating and communicating high-quality ice and snowprojects. Aseries of high-level industrial exchanges and industrial docking activitieshave been organized,such as ice and snowresource promotion,high-quality enterprise docking,key project signing,and city exchange meeting. For this reason,thepersonnel of theice and snowindustryare able to share thecomprehensive commercial exchange platform,in order to gain aunderstanding the industrial frontiers andtrendsandinsights into market trends,to demonstratethe brandingstrength and to obtaintheindustrial resources. After four years of development,the WWSE continues to expand the depth of industrialization,from exchange,demonstration to cooperation. The Expois committed to the actualimplementationof such industrialization,as it "holds exhibitions for the industrial boom",represented byreal development of the ice and snoweconomy.

Nowadays,the Expo has become one of the symbolic undertakings forthe great rejuvenation of the Chinese nation as it continuously improvesthe quality and efficiency of sports development and constantly meetsthe needs of the people for a better life. As the first exhibition of ice and snowin the world,the WWSE 2019 will take this opportunity to respond to the call of "300 million people participating in ice and snowcampaign",use of theplatform'sadvantages and industrial influenceandcorrelate theresourcesof the winter sports industry. As an ice and snow platform integratingequipment manufacturing,industry service,ice and snowtourism,ice and snowfitnessandice and snowculture,it endeavors toadvancethe development of theChineseice and snowindustry.

For more information about the WWSE,please visit http://www.wwse2022.com/,or follow us at WeChat account "World Winter Sports (Beijing) Exp".

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