Going for Glory with Yili's Iconic Football Dream Team
HOHHOT,China,Nov. 25,2022 --The world's biggest football event has kicked off. Since the beginning of 2022,Yili Group has announced sponsorship deals with some of the world's bestnational football teams,including Argentina,Portugal,Spain,and Germany,aswell as international football superstars such as Cristiano Ronaldo,Neymar,and David Beckham.
Yili builds a "dream team" with a full range of star players.
Yili believes that "Great Quality Comes from PASSION" and has therefore been alongtime supporter of sports development. The company has built aseventeen-year partnership with the Olympic Games,sponsors the CBA League andthe Asian Cup and handpicked a world football "dream team" in 2022. All theseefforts represent the dedication Yili commits to health and sports.
Yili's handpicked football "dream team"
The Argentina national football team is renowned for quick direct attacks,Portugal's team for well-balanced attack and defense capabilities,Spain's teamfor its mastered "tiki-taka" style of short,quick passes,and the German teamfor its efficient and highly organized style of play. Their respective successis inextricably linked to their passion for the sport.
This passion is why Yili has also signed international football superstars,whohave impacted the next generation. Cristiano Ronaldo is one of the world's topgoal-scorers,known for his tenacity,self-discipline,and growth mindset.Neymar is famed for not only his incredible skills but also for being a teamleader who has brought the Brazil team back to glorious heights. Former ownerof the Manchester United No.7 shirt and his famed curve shot,David Beckham,has inspired people around the world.
Yili shares the same passion for excellence with them and aspires to reach forglory,alongside this iconic football "dream team".
New consumption scenarios
Yili has presented surprises for football fans. It has launched the "dreamteam" limited edition packaging,which features all of the football superstarssigned by Yili. To attract more football enthusiasts,football-themedinteractive campaigns have also been launched,involving prediction games andblind boxes.
Yili's healthy dairy products,such as AMBPOMIAL yogurt,Meiyitian activelactobacillus drinks,and Satine organic milk,are best for bringing nutrientsto football fans while watching late night matches.
Yili has developed innovative products and expanded consumption scenarios tomeet customer needs. It supports global sports events and safeguards the healthof consumers around the world by delivering nutritious and high-qualityproducts.
Better life for everyone
Today,public awareness of fitness has already been greatly advanced. However,there is progress that can still be made. Therefore,Yili,remains dedicated toachieving the vision of "World Integrally Sharing Health",as key and drivingmotivation. The company is taking action to safeguard consumer health byadvocating for healthy lifestyles and by launching public campaigns toencourage more people to participate in physical activities.
Yili and its subsidiary brands have recently launched several new innovativecampaigns. It has teamed up with China Youth Daily and Xiaomei.cc to encouragecollege students to make short movies highlighting their passion for football.Yili Nutrition 2030 has developed the "For Children's Football Dreams" project,which provides professional training courses,uniforms,football kits andnutritional goods to children.
Living life with passion and to the fullest is itself,an inherent guidingprinciple. The formation of the "dream team" reflects Yili's understanding offootball and dedication to the health of all people. In the future,Yili willmaintain this passion and strive to be a healthy food provider to the world.
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Caption: Yili builds a "dream team" with a full range of star players.
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Caption: Yili launches a "dream team" limited edition packaging
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Caption: Yili launches projects to help kids follow their football dreams
Yili launches a "dream team" limited edition packaging
Yili launches projects to help kids follow their football dreams