Lee Zii Jia and Team VICTOR Light up Times Square Billboard to Celebrate VICTOR's 55th Anniversary

TAIPEI,March 13,2023 -- VICTOR,one of the world's leading badminton brands,was founded in 1968 and has since dedicated itself to the research and development of a comprehensive line of badminton products including rackets,shuttlecocks,shoes,and accessories. In celebration of the 55th anniversary of the VICTOR brand,the company and its athletes appeared on the billboard in Times Square,New York City. These included Lee Zii Jia,the top men's singles player representing Malaysia,Tai Tzu-Ying,the current holder of the world record for the most weeks at No. 1 for a women's singles player,etc. These five world's elite badminton players and pairs extend an open invitation to fans everywhere to come and share in the sport's unique allure.

VICTOR has long been an integral part of the badminton industry. It not only sponsors and supports outstanding players,but it is also the official partner of the BWF World Badminton Federation (BWF),the Danish National Badminton Team,and Badminton Oceania (BO).

The stars under VICTOR include Tai Tzu Ying,the best female singles player,Hendra Setiawan/Mohammad Ahsan,three-time World Champions at the BWF World Championships,Lee Zii Jia,the top Malaysian men's singles player,Apriyani Rahayu/Siti Fadia Silva Ramadhanti,the no. 1 Indonesian women's doubles players,and Anders Antonsen,the men's singles champion at the 2021 BWF World Tour Finals.

The VICTOR brand's motto,"READY TO WIN",is about overcoming oneself and always being prepared to face challenges. VICTOR provides high-quality and innovative badminton gear,with numbers of patents on badminton products. VICTOR's equipment helps players reach new heights and join badminton fans in their pursuit of enjoyment.

The staging in Times Square signifies more than just the 55th anniversary of the brand; it is hoped that badminton sport will be promoted throughout the world. It's time for everyone to get "READY TO WIN" with VICTOR,on and off the court.