Skateboarders Momiji Nishiya and Yumeka Oda Sign Sponsorship Agreement with Sanrio
TOKYO,April 25,2023 -- Sanrio Company,Ltd. (hereinafter "Sanrio"),headquartered in Tokyo,is pleasedto announce that it has signed sponsorship agreements with Japanese femaleskateboarders Momiji Nishiya and Yumeka Oda,effective April 21,2023. Throughthese agreements,Sanrio hopes to support young athletes in their challengesand strengthen its corporate brand in North America and other global markets.
Photo: From left,Yumeka Oda and Momiji Nishiya; taken at Sanrio headquartersin March 2023.
(C) 2023 SANRIO CO.,LTD.
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As part of the agreements,both athletes will use decks with Hello Kitty andSanrio logo stickers to compete in various tournaments and competitions,starting with one of the world's most prestigious,premier action sportingevents,"X Games Chiba 2023" (May 12-14 in Chiba,Japan).
Athletes' Profiles
Momiji Nishiya
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Born on August 30,2007,in Osaka,Japan. She is the first gold medalist in theTOKYO 2020 Skateboard Women's Street event. At the same time,she became theyoungest Japanese skater ever to win a gold medal at the age of 13 years and 10months. She started skateboarding at the age of 6,influenced by her olderbrother,and within 7 years of starting to compete,she joined the ranks of theworld's top-class skaters. With the motto of "smile and have fun until theend," she has won the world's most prestigious contests such as X Games and DewTour,and is also eager to create video parts on street skating.
Yumeka Oda
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Born on October 30,2006,in Aichi Prefecture,Japan,she started skateboardingat the age of 7. In 2022,she represented Japan at the Pro Tour organized byWorld Skate. She also won in Street League Skateboarding,the most prestigiouscompetition in the world,and scored 9.4,that is the highest score for asingle trick in women's history and the first time in women's skating historyto score in the 9-point range. The disappointment of missing out on TOKYO 2020has propelled her to be one of the leading candidates of the next generationwho are expected to achieve great things at the next Games.
