Huami's Amazfit Debuts at MWC, Opening a New Chapter in Global Expansion
BARCELONA,Spain,March 1,2019 -- On February 25,2019,Huami's Amazfit was firstdisplayed at Mobile World Congress in Barcelona. Its products,rangingfrom smart watches,smart bands,electric toothbrushes,sports shoes,sports clothes to professional sports monitoring equipment for tennis,soccer and golf,and even tothe self-developed wearable AIChip Huangshan No.1 (MHS001),wereall exhibited,opening a new chapter for its global expansion.
The year 2018 wasa milestone in the development history of Huami Corporation. In February,Huami Corporation was listed on the New York Stock Exchange (NYSE: HMI),thus becoming the first inXiaomi'secosystemcompaniesto land onthe US stock market,and the firstto be listed on the NYSEamong all China's smart hardware companies. Committed to innovation and leadershipin the field of smart wearable technology,Huami has set its sail upon a new journeyto global market with itsself-brand Amazfit.
Smooth Overseas Development with Increasingly Growing Salesof Amazfit
Huamiis well known for its design and manufacturingofXiaomi's Mi Band,but a self-brand of Huami Amazfit has also developed rapidly in 2018. According to the third quarter financial report released by HuamiCorporation in 2018,the salesvalueof its own brand continued to growin the third quarter,up to 172.8% year-on-year. At the same time,the proportion ofoverseasshipments has also increasedsignificantly. In the third quarter,the shipment of the international version accounted for 42.7%in all its sales.In other words,a self-brand of Huami has gainedrecognitionacross the globe. This also shows the success of thebrandwhich haslaunchedinto45 countries and regions since it was created 3 years ago.
Since Amazfit smart sports watch was first launched,the product line has gained wider recognition and more satisfaction,and the international market has also increased its interest in Amazfit products. As of July2018,Amazfit smart sports watchessoldup to1 million units overseas; Amazfit Bip ranked the3rdin the world's best-selling smart watches in the second quarter of 2018,and was called "Best Overall Smartwatch"by the international technology mediaBGR. Amazfit also rankedas the world'sfourth largest brand of smart watches.
Thestrong performanceand development in global market has further enhanced Huami's determination to expand in tooverseas markets. It also reflectsthediversity inthe Amazfit brand and outstanding capabilities indesign and manufacturing,which has enabled the companycommitted to develop in the fields of sports,healthcare and artificial intelligence to gradually show its distinctive features. Throughthe overseas development of the Amazfit brand,HuamiCorporationhas embarked on a broader road whichbringsopportunities as well as challenges.
The sales of Huamiand Xiaomi's cooperativeproducts continue to grow explosively. The release ofMi Band 3 has continued to be a great success. In five and a half months,the shipment of Mi Band 3 had exceeded 10 million units; and the shipment of MiBand 2 had exceeded 30million units. This isa classic case of hot selling products. According to IDC'slatest report*,the close cooperation between the two parties in the third quarter of 2018 allowed the Xiaomi wearablesto once again become the number one in market share,far ahead of its other rival companies,with a lead of 6.9 million units to 1.9 million units,ahead of the fourth place with 5 million units.
* https://venturebeat.com/2018/12/03/idc-wearables-grew-21-7-in-q3-2018-xiaomi-now-leads-apple-and-fitbit/
Full Sail to Global Market,Supported by the Localization of Amazfit Products
Amazfit smart watches have soldinNorth America,Europe,Asiaand Latin America,entering into45 countries and regions including the United States,Canada,Germany,Italy,Switzerland,Finland,Japan and Singapore. After having enhanced Amazfit's popularityin overseas markets and its publicrecognition by more and moreglobalusers,Huami has now become a global brand serving customers at both home and abroad.
The expansionin tooverseas markets depends not only on more exquisiteand innovative products,comprehensive and high-quality services,but also onthe expansion ofapplication scenarios and the construction ofecosystems. HuamiCorporationpays special attention to product support for overseas users,focusing on overseas users to obtain better and more innovative experiences,which satisfies the growing diverse needs of overseas consumers. The Amazfit Vergelaunched in mainland China and is equipped withXiaomi'sXiaoAI,theintelligent voice assistant,which brings a voice assistant to customers' wrists,thus making smart home controlcome true. In its internationalversions,Amazfit Verge will also make a leading voice assistant available in the future.
Challenging Missionsand Broader Future: More Actions by Huami
With itscontinuous growthof market share in the field of global smart wearable market,Huami Corporationhas shown steady development in overseas markets and in many other fields. The successful acquisition of Adidas'PEI core assetsand Zepp'score assets,and the successful launch of the world's firstwearable AIChip Huangshan No. 1(MHS001),this series of actions demonstratesundoubtedlyHuami'sdetermination and capability in the field of global smart wearable.
Looking aheadinto the future,Huami Corporationwill take it as a mission as well as a goal to providebetter sportsand healthcare for everyone in the worldvia the power of science and technology. For example,it has cooperated with the US watch brand TIMEX to build upa global market channel to jointly provide a new generation of wearable products for global users. It hasreached a global strategic cooperation with McLaren Applied Technologies,a well-knownracing technology company,to jointly develop cooperative brand products,providing users with biometric and sports data monitoring in related fields such as health and emerging e-sports.It also has lead investments in the semiconductor star startup GreenWaves Technologies to further expand the layout and accumulation of RISC-V IoTecosystem and artificial intelligence technology.
Along with this series of actions,the global influence of Huami Corporationcontinues to rise,which also provides more opportunities for itsproducts prospectsand for itsdevelopment inthe global market. In the future,Huami Corporationwill continue to becommitted to providing equal access to sportsand health care services for more people,no matter whether it is in cities or poor mountainous areasof China,in Southeast Asia or Africa,oreven indeveloped regions in Europe and America. It can be said that theglobal expansionof Huami's Amazfit has just begun.A larger world and a broader futureare awaiting it.
