SK magic receives 'Smart Home' recognition by CES Innovation Awards 2020

Three innovative home appliances by SK magic,all-in-one JIKSOO Ice Water Purifier,MOTION Air Purifier and Triple Care Dishwasher,awarded for their outstanding performance.

Consumer Electronics Show 2020 recognises SK magic as leading-edge for top engineering qualities,aesthetic and design,functionality and consumer appeal.

SK magic continues in its efforts to provide healthier and convenient living to all consumers.

KUALA LUMPUR,Malaysia,Nov. 12,2019 -- The Consumer Technology Association (CTA),which organises CES,the largest and most influential technology event in the world,is recognising SK magic,a specialist in home appliances,for its outstanding innovations for three key products- All-in-one JIKSOO RICH Ice Water Purifier,Motion Air Purifier and Triple Care Dishwasher at the CES Innovation Awards 2020. The Motion Air Purifier won the smart home category while the All-in-one JIKSOO RICH Ice Water Purifier and the Triple Care Dishwasher are recognised in the Home Appliances category.

SK magic receives U.S. CES Innovation Awards for ‘All-in-one JIKSOO RICH Ice Water Purifier’,and ‘MOTION Air Purifier’.

SK magic received high ratings in all categories such as engineering qualities,functionality and consumer appeal for these three key products - All-in-one JIKSOO RICH Ice Water Purifier,Motion Air Purifier and Triple Care Dishwasher.

The company has identified customers' needs for clean water,introducing the 'all-in-one JIKSOO RICH Ice Water Purifier',equipped with fully stainless-steel waterways,which is a first in the industry. The product has been recognized for its cutting edge UV sterilization technology,sterilizing the ice storage twice per day for 3 hours long each cycle. The 'MOTION Air Purifier' is the first of its kind with smart sensors and motion detection technology,efficiently detecting and purifying airborne dust formed from human movements. This advanced purification system was a key factor for the recognition of this product.

"This recognition by CES Innovation Awards demonstrates our advanced technology,innovation design and not forgetting our effort in upgrading consumer lifestyle. Aligned with our management philosophy,SK magic will put continuous effort to introduce many more ground-breaking products to provide a healthier and more convenient living," expressed Mr. Ryoo Kwon Joo,SK magic Korea Chief Executive Officer.

The 'CES Innovation Awards' are conferred as the prestigious Consumer Electronics Show (CES),first established in 1976,for consumer electronics products with the greatest design and quality. An elite panel of industry experts from the Consumer Technology Association (CTA) reviews and recognises outstanding products in the consumer electronics industry through the evaluation of criteria such as engineering qualities,functionality and customer appeal.

SK magic Malaysia is currently running the year end promotion with Amazing Plan & Excellent Plan in conjunction with First Year Anniversary in Malaysia. The All-in-one JIK.SOO Rich Water Purifier and the Motion Air Purifier are available in Malaysia. Consumers can visit the SK magic stores in One Utama Shopping Centre,Queensbay Mall in Penang and Paradigm Mall in Johor Bahru.

For more information,please visit official Facebook https://www.facebook.com/myskmagic/,website https://www.skmagic.com.my/ or call us at 1800-18-7878.

About SK Networks

With over 60 years of global business experience,SK Networks has a strong diverse and outstanding capabilities in global sourcing,market intelligence and strategic networking in trading chemicals,steel,automotive,coal and other industrial commodities. SK Networks operates in 40 countries with more than 100 subsidiaries throughout the world. The business overview consists ICT marketing,car life service,hotel and resort and rental appliances. SK Networks plans to maintain close ties with international customers as continuing efforts to discover a new growth engine through multifaced partnership with major global customers.

About SK Group

SK Group has grown intoaglobal corporation by persistently pursuing innovation. Top three largest in South Korea,the corporation earn sales revenue of $US 138 billion and assets of $US170.7 billion. SK Group ranked as 57th on Fortune Global 500 with 101 subsidiaries and affiliate companies,270 offices worldwide with about 85,000 employees. SK Group affiliates are SK networks,SKC,SK Energy,SK Global Chemical,SK Lubricants,SK E&C,SK Gas,SK Broadband,SK Materials,SK Holdings,SK Innovation,SK Telecom,SK E&S,SK Hynix and SK Chemicals.

About SK magic

Established in 1985,SK magic became the first business in Korea to produce gas ovens and has been a trendsetter in Korea's home appliances industry. As one of SK Network subsidiaries,SK magic has grown as a leading business in the kitchen & home appliances sector based on differentiated advanced technology and optimum quality management. In Malaysia,as the first in South East Asia country launched the home appliance arm in December 2018. SK magic exports to 60 countries and was awarded the 'Trade Achievement Tower' for export revenue of $70 million worth of exports at the 48th Trade Day in 2012. SK magic is harnessing its more than 30 years of experience to make greater in roads into the growing appliances rental market.

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