Haier Smart Home's brand upgrade builds a "new life" with global users

SHANGHAI,April 27,2023 --On April 26th,the Haier Smart Home 2023 Ecosystem Conference officially openedat the Shanghai World Expo Center. The conference showcased Haier Smart Home's complete brand layout,comprehensive scenario-based solutions,leadingtechnology innovation,and detailed global footprints.

Haier Smart Home has won the global home appliance championship for 14consecutive years,but this title no longer fully reflects the company's statusas a Fortune Global 500 enterprise. Haier Smart Home has now transformed into a"new Smart Home" with its smart home ecological brands,creating a borderless"new life" with global users with the help of its "new cutting-edgetechnologies".

Currently,Haier Smart Home leads the world in terms of high-end brands,covering all market segments from ultra-high-end,high-end,to mass and youngconsumers,and constructing a leading brand matrix.

In China,Haier's high-end brand Casarte has always been the leader in thehigh-end market. On April 25th,Haier Smart Home's global ultra-high-end brandFisher & Paykel also opened a store in Shanghai,filling the gap in China'sultra-high-end home appliance market.

In markets outside of China,a brand cluster of Haier,Casarte,Leader,GEAppliances,AQUA,Fisher & Paykel,and Candy has also achieved marketleadership in various regions.

Despite the industry downturn in 2022,Haier Smart Home achieved faster growththan the industry average in various regions,up 35% in the North Americanmarket,30% in the Australia-New Zealand market,and similar growth in SouthAsia,Southeast Asia,and Japan.

Haier Smart Home has also transformed into a smart home ecological brand withits high-end brand matrix as its basis. In China,Three Winged Birds,a HaierSmart Home subsidiary,excelled in four areas: industry-leading smart scenesolutions,professional complete set of home appliance design tools,userplatforms that continue to empower stores,and the core of smart capabilities -Smart Home Brain,making scenario-based solutions smarter and life moreintelligent.

In markets outside of China,Haier Smart Home has completed its globaldeployment. In Europe,where the smart home penetration rate is the highest,Haier Smart Home has launched the hOn app,and in North America and Australia,it has launched the Smart HQ app. In Southeast Asia,Haier Smart Home providessmart home services to local users through Haismart app.

Haier Smart Home has maintained presence in nearly 200 countries and regionsworldwide,serving more than one billion users' households. It has established34 industrial parks,117 manufacturing centers,108 marketing centers,and230,000 outlets,and built nearly a thousand smart home experience centers,creating multiple advantages of global brand coverage,global tripartitecooperation,and global R&D collaboration.

Haier Smart Home has completed the transformation from "home appliance champion" to "scenario-based solution leader". For the future,Haier Smart Homehas a clear plan: to follow the "triple curve" of smart living,smart cities,and smart elderly care,and work towards the global leadership in the IoT smartliving ecosystem.