Kantar BrandZ(TM) Names Hisense within the Top 10 Chinese Global Brand Builders 2023

QINGDAO,China,June 16,2023 -- Hisense,the leading consumer electronics and home appliances company,has once again ranked within the Top 10 of KantarBrandZ™ Chinese Global Brand Builders. This is the 7th consecutive year that the company has featured in the prestigious list.

Released yesterday (June 15th,2023),Google and Kantarselected Hisense for demonstrating its high-quality capabilities in globalization.

The two keywords that test the quality of a brand's global expansion are self-owned brands and high-end brands going overseas. The fact that it has been named as one of the top 10 global brands for seven consecutive years is due to Hisense's long-term commitment to developing the Hisense International Brand,as well as manufacturing cutting-edge products. Over the years,it has always insisted on the "localization" of R&D,production,and marketing to meet local market demand with high efficiency. In 2022,the overseas revenue of Hisense was RMB 75.7 billion,accounting for 41% of its overall revenue,with Hisense International Brand accounting for over 83%.

"To be a top-tier brand,we must jump out of low-level competition towards the high-end of the industry and expand high-end industries",said Shaoqian Jia,Chairman of Board and CEO,who also believes that high-end is the only right way to become a name brand worldwide.

Unlike previous years,the report this year shows that consumers in 11 overseas markets around the world,including the UK,US,Japan,France,Germany,and Australia,obviously demonstrate a new trend: consumers are looking for brands that can be trusted for both functional and aspirations. Only by moving from brands that offer price-friendly to user-friendly will we be able to capture the market and win new consumers.

From manufacturing to creation,from price-friendly to user-friendly,Hisense continues to launch high-quality products to meet the needs of global consumers through technological innovation,achieving the enhancement of the brand's global influence and sustainable development,and accelerating its progress towards becoming a world-class brand and first-class enterprise.

About Hisense

Hisense is a leading global home appliance and consumer electronics brand. Hisense's business covers multimedia products (with a focus on Smart TVs),home appliances,and IT intelligent information. Recently,Hisense has grown rapidly and is now operating in more than 160 countries.