Hisense Launches 5376 Zone ULED TV

A New Record in Image Quality

MOSCOW,July 16,2018 -- On July 15th,Hisense,an official sponsor of the 2018 Russia FIFA World Cup™ from China,has officially launched the high-end flagship TV U9D at the Global Partner Conference in Moscow on the eve of the World Cup. The TV's dynamic backlight is partitioned into5376 zones for the first time,and it is the most partitioned and most image-refined TV in the world. With the independently developed super-image-quality ULED technology,Hisense has set a new standard for image quality in the global TV industry.

Hisense Launched 5376 Zone ULED TV

For the past 6 years,Hisense has continuously conducted research intomulti-zone dynamic backlight control and Hiview engine technology based on LEDs,and has greatly upgraded image brightness,picture contrast,gradation level,dark details,and response time,to improve TV image quality to aworld-class level. So far,Hisense has gone through five generations of technology and isconstantly driving TV image quality toits peak level. Hisense has been twice awarded the "Gold Award for Global Annual Display Technology".

Hisense 5376 Zone ULED U9D TV

"Display technology is the core of Hisense Technology," said Chief Scientist Ma Xiaohang,"the launch of the U9D will further establish Hisense leading position in the global image quality field andmake Hisense become a world-class master of imagery".

Hisense Global Partner Conference

About Hisense

Founded in 1969,Hisense is one of the first state-level innovative enterprises and home of China's state-level pilot research and development centers. Hisense has a national technological center,digital multimedia technology laboratory and a postdoctoral research institute. Hisense has R&D centers in Qingdao,Shenzhen,Shunde,Beijing,the United States,and Europe. Hisense has two listed companies (Hisense Electric Co.,Ltd. (600060) on the Shanghai Stock Exchange,and Hisense Kelon Electrical Holdings Company Ltd. (000921) on the Shenzhen and Hong Kong Stock Exchanges). Hisense also owns three famous trademarks (Hisense,Kelon and Ronshen).

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