IFA Product Technical Innovation Award 2018 Selection Process Begins

Intelligence and Innovation Lead the Future

BERLIN,Aug. 2,2018 -- The "IFA Product Technical Innovation Award 2018",centered on the global consumer electronics brand and jointly created by International Data Group (IDG) and the German Chamber of Commerce,is the most professional and authoritative platform for international exchange,exhibition and cooperation at the Internationale Funkausstellung Berlin (IFA) show. The award selection is nowin full swing andis based on three strict criteria: Eligible Conditions,Appraisal Methods,and International Experts Jury.The final decisionwill be centered on dimensions such as technical innovation,product design,user experience,competitiveness,and growth and market prospects. The multi-dimensional and multi-category award setting also reflects the encouragement and recognition that the IFA Product Technical Innovation Award gives to outstanding and innovative consumer electronics.

The winning products and enterprises will be awarded prizes by IFA organizers and event sponsors. Theprize-winning products will be advertised by the elegant IFA ambassador Miss IFA,and become the spotlight of IFA official English daily "IFA International" and the German daily "IFA HEUTE". The advertisement and the announcement are predicted to reach an audience of 240,000 including representatives from European electronics purchasing missions and electronics partners and over 500 world's top media. Over the years,Bosch,SIEMENS,SAMSUNG,SONY,HTC,LG,TCL,Haier,MIDEA,ZTE,BOE,GRUNDIG,MIELE,CEC (Great Wall Computer),CHANGHONG,Galanz,HISENSE,PHILIPS and DJI have won this award and,with it,theopportunity to show the strength of their product technical innovation to the global media and consumers.

Internationale Funkausstellung Berlin,which began in the 1920s,is a world-leading trade show for home appliances and consumer electronics. Itadheres to the core pursuit of "Technology MakesLife Better" and the value of letting the technology positively impact human society. IFA is the main platform for consumer electronics manufacturers and traders from all over the world to gather and show their new products and technologies,as well as the most important information exchange market and development consulting platform for the consumer electronics industry. The epoch-making electronic products displayedat IFAs are the outcome of the infinite extension of people's imagination. The net exhibition area of IFA2O17 is nearly 160,000 m2 . There were more than 1,800 exhibitorsat the exhibition last year,generating over 4.7 billion Euros worth of orders. The 6-day exhibition attracted 250,000 attendees including electronics purchasing missions and electronics partners from around the world and more than 6,000 world's top media reporters from over 70 countries.

With the rapid development of big data,AI technology and "Internet +",the consumer electronics industry has entered the "Intelligence Era". Meeting the increasing consumer requirements requires upgraded technology,bringing great opportunities to the consumer electronics industry. Progress in product technology has also contributed to the prosperity of the market. As consumers' purchasing power increases,more people are willing to try new and novel technologies. The "IFA Product Technical Innovation Award" selectionis conducted worldwide every year. It carries out a comprehensive review and evaluation of the global consumer electronics industryandprovides many good opportunities for the independent and innovative consumer electronics industry. At the event,the world's leading Internet of Everything,AI technology,intelligent home appliance technology,andother products all gatherto give audiences all over the world a big SHOW of the consumer electronics industry!

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