Honor says "Game On" to Singapore's Gaming Industry with Honor Play at SGD429

Honor Play will be first to deliver the phenomenally fast mobile gaming and entertainment experience that gamers have always wanted.

SINGAPORE,Aug. 1,2018 -- Honor launched the Honor Play today,the first of a game changing new product series to deliver the revolutionary fast gaming and entertainment experience the global gaming industry has been waiting for. The Honor Play is a performance beast with the groundbreaking graphics processing technology GPU Turbo to meet young gamers' demands for "lightning fast" graphics processing capability and extended battery life.

Honor Play offers young people what they really want from their smartphone,an immersive non-stop gaming and entertainment experience. However,this experience has been plagued by space and capacity problems,thermal efficiency and battery consumption issues because of the popularity of multiplayer online battle arena (MOBA) games,and because AR,VR and HDR rendering rely on fast graphic processing power. Working with PUBG MOBILE,which is one of the most popular MOBA games,Honor took every effort to not only solve these performance problems but develop the first-ever gamer-oriented phone,the Honor Play- a "Game On" moment for the industry because it will redefine the mobile gaming user experience at an affordable price point of SGD429.

Honor Play

The Honor Play offers an unprecedented gaming performance and a 24/7 "Always On" entertainment experience. This launch brings two ground-breaking and industry leading smartphone technologies to gamers and casual users- Honor's new GPU Turbo to increase graphic and computing efficiency,and the advanced AI technology to revolutionize smartphone camera function.

The GPU Turbo is an innovative hardware-software integration solution that leaves Honor's competitors trailing in the dust. As the global official strategic partner of PUBG MOBILE,Honor Play has dramatically increased the graphics processing and boosted the average frame rate to 39.46[1] on PUBG MOBILE. The jitter rate has been reduced to 0.21%,more than a full percentage point below Honor's key rivals,and the battery life has a 30-minute lead over other flagship devices with 4.5 hours of solid gameplay.

The Honor Play offers a 4D gaming experience which includes 3D audio effects and AI vibration that supports 30 different scenario vibrations[2] customized for most popular mobile games. This is complemented by the 3D surround sound by Histen 3D audio technology,an ultra-wide 3D sound field that immerses the player in a cinematic audio experience.

The Honor Play is one of the smartest mid-range phones on the market. With AI motion detection and intelligent recognition,snapshots using the 16MP front camera are now easier than ever before. The huge 3,750 mAh battery also allows for heavy gaming and entertainment use,equaling more than 15 hours of video streaming and 95 hours for music playback,even with the 6.3-inch FullView FHD+ display. A range of smart features are enabled by the Kirin 970 NPU chipset which,together with EMUI 8.2,unleashes a truly AI-mazing processing power.

The slim and subtle unibody metal design comes in a range of colors for all gamers: Midnight Black,Navy Blue,Ultra-Violet,and a special Black Player Edition. The design retains the body of a typical 5.5-inch screen device to ensure it fits comfortably in your hand and packs a 19.5:9 bezel-less display.

Honor

The Honor Play is available through the exclusive distributor Raduga Pte Ltd in Singapore and is now open for pre-order purchase on www.qoo10.sg/shop/honor for SGD429 till August 6. The official launch date for Honor Play is set on 7 August and will subsequently be available at selected retail stores and all official online partners which includes Qoo10,Shopee and Lazada.

"The Honor Play is a new moment for the global gaming industry. Honor will be the first to offer a phenomenally fun mobile gaming and entertainment experience,paving the future for mobile gaming worldwide." said George Zhao,President of Honor.

Honor Play fans will have the opportunity to put their skills to the test and compete with and against the world's star gamers at Gamescom this year,on PUBG MOBILE and Asphalt 9. Both games have been customized for the Honor Play,with many others due to be announced shortly.

Sharing the same passion for speed and performance,Honor is partnering with Audi Sports R8 LMS Cup that combines the sleek design and blistering performance of the Audi R8 and Honor Play to deliver the unimaginable.

[1] Full frame rate is 40. Based on Honor laboratory testing

[2] Currently available on PUBG MOBILE

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan,"For the Brave",the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences,inspire action,foster creativity and empower the young to achieve their dreams. In doing this,Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information,please visit Honor online atwww.hihonor.com/sgor follow us on:

https://www.facebook.com/honorsingapore/

https://www.instagram.com/honorsingapore/

Qoo10: https://www.qoo10.sg/shop/honor

Shopee: https://shopee.sg/honormobilesg

Lazada: https://www.lazada.sg/shop/honor-official-store/

About Raduga Pte Ltd

Raduga is a premier mobility solutions distributor headquartered in Singapore,providing a truly end-to-end mobile phone distribution solution for brand principals,wholesalers and retailers globally. In Singapore,Raduga is committed to delivering the latest mobile technology at unbeatable value to end consumers.

For more information about Raduga,please visit: www.raduga.com.sg

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