"HUAWEI Sparkling Christmas Interactive Zone" dazzles visitors at the Hong Kong International Airport

HONG KONG,Jan. 10,2019 -- HUAWEI,the world's leading smartphone provider,proudly presents the "HUAWEI Sparkling Christmas Interactive Zone" at the Hong Kong International Airport,the brand's first-ever Christmas campaign at the Hong Kong International Airport featuring a sparkling Christmas tree to interact with travelers through state-of-the-art technology.

Located at the prime site of the Arrivals Greeting Hall (Hall B) in Terminal 1 of the Hong Kong International Airport,the prism-shaped sparkling Christmas tree and festive decorations epitomize the joyous ambience through a magical journey of the "HUAWEI Sparkling Christmas Interactive Zone". Visitors and passengers are invited to create personalized Christmas eCards,take photos and upload them with HUAWEI's flagship HUAWEI Mate 20 Pro smartphone showcasing at the zone. The Christmas personalized eCards and uploaded photos will be displayed on the digital screens at the bottom of the tree.

From now till 12 January 2019,HUAWEI Mobile Holding Rings will be giveaway to participants of the "HUAWEI Sparkling Christmas Interactive Zone" on first-come-first-served basis and while stock lasts. What's more,passengers who have uploaded photos will have a chance to win the "Best Festive Photo" Award. Two award winners will be selected to win a HUAWEI Mate 20 Pro smartphone (valued at HK$6,888),while one lucky winner will be selected every day during the campaign period for the "Most Fabulous Photo" Daily Award and receive a HUAWEI wireless speaker (valued at HK$499).

A launching ceremony to unveil HUAWEI's sparkling festive installation was held recently and officiated by Mr. Andy Ho,Vice President of HUAWEI CBG,Greater China,Mr. Zorro Zuo,GTM Director of HUAWEI Hong Kong CBG,Management of Airport Authority Hong Kong,and Ms. Shirley Chan,Managing Director,Hong Kong & Macau of JCDecaux Transport.

Mr. Andy Ho,said: "In line with our corporate vision of bringing digital to every person,home and organization for a fully connected,intelligent world,Hong Kong International Airport is an ideal venue for HUAWEI to celebrate the festive and reach out to all customers and travelers. The interactive elements of Christmas eCards and photo-uploads allow them to experience the unparalleled photo shooting capabilities of HUAWEI Mate 20 Pro,while sharing season's greetings,joy and happiness in a digital yet simple and fun way."

Ms. Shirley Chan,Managing Director of JCDecaux Transport,said: "JCDecaux Transport takes great pride in partnering with HUAWEI and Airport Authority Hong Kong to create this interactive festive zone at the Arrivals Greeting Hall,which is one of the most premium locations at the Hong Kong International Airport for global brands to launch experiential advertising targeting all passengers. This spectacular and digitalized Christmas tree has not only captured many eyeballs,but also uniquely enhanced the joyous festive ambience for all passengers and travelers at the airport,and thus creating an exceptional travel experience for them!"

Management of HUAWEI,Airport Authority Hong Kong and JCDecaux Transport jointly officiated at the opening ceremony of “HUAWEI Sparkling Christmas Interactive Zone”. Passengers are invited to create personalized Christmas eCards with photo-taking.

Photos & Captions:

Photo 1: "HUAWEI Sparkling Christmas Interactive Zone" features the prism-shaped sparkling Christmas tree and festive decorations.

Photo 2a & b: Management of HUAWEI,Airport Authority Hong Kong and JCDecaux Transport jointly officiated the opening ceremony.

Photo 3: Passengers are invited to create personalized Christmas eCards with photo taking.

Link to Campaign photos: https://drive.google.com/drive/folders/1RalRHrWERZ8PZN0iufxljDuOzBVxVMMR?usp=sharing

Key information about JCDecaux Group

2017 revenue: EUR 3,472m

JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes

JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes

No. 1 worldwide in street furniture (543,050 advertising panels)

No. 1 worldwide in transport advertising with more than 215 airports and 250 contracts in metros,buses,trains and tramways (356,320 advertising panels)

No. 1 in Europe for billboards (141,630 advertising panels)

No. 1 in outdoor advertising in Europe (672,220 advertising panels)

No. 1 in outdoor advertising in Asia-Pacific (216,290 advertising panels)

No. 1 in outdoor advertising in Latin America (77,190 advertising panels)

No. 1 in outdoor advertising in Africa (26,770 advertising panels)

No. 1 in outdoor advertising in the Middle-East (18,650 advertising panels)

Leader in self-service bike rental scheme: pioneer in eco-friendly mobility

1,074,113 advertising panels in more than 75 countries

Present in 4,033 cities with more than 10,000 inhabitants

13,040 employees

About JCDecaux Pearl & Dean

JCDecaux Pearl & Dean Ltd (JCDP&D) is the main subsidiary of the JCDecaux Group in Hong Kong. JCDP&D is the market leader in outdoor advertising sales in Hong Kong,where it has been established since 1976. JCDP&D has been managing the advertising sales concessions for the MTR Corporation for over 30 years and the Hong Kong International Airport since its opening in 1998. The Company currently also operates the advertising concessions for Macau International Airport,Airport Express,Pacific Place Passages and Ngong Ping 360.

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