Taichung Shopping Festival offers grand prizes to attract summer tourists

TAICHUNG,June 10,2019 -- The city in central Taiwan is launching its firstcarnival - 2019 Taichung Shopping Festival - from July 10 to August 18,offering visitors discounts,free service and generous awards.Tourists arewelcomed tovisit and shop in Taichung in the summer - and bring back home grand prizes.

2019 Taichung Shopping Festival

The prize list includes a mansion worth over NT$10 million dollars (US$323,000),5 deluxe cars with each valued ataround NT$1 million dollars (US$32,300),6 coupons forafree stayat presidential suites at local hotels,6 electric motorcycles,and countless othergifts.

During the six-week festival period,a tourist purchasing a minimum NT$500 dollarsworth ofitems at contracted shops in Taichung can go online to register for a prize drawing.

The focus of thetourist promotion is different for each week,with campaigns on accommodations,confectionery,souvenirs,bridal services,fashion,and food. The prizes also vary every week to stimulate travel and consumer interest. Tourists are also encouraged to downloadthe appfor augmented reality games to collect points in exchange for gifts at contracted stores.

The Tourism and Travel Bureau of Taichung City Government is organizing major events to serve art and music lovers. The bureau urges tourists to arrange a three-day stay in the city to enjoy theDaan Sand Sculpture and Music Festival and Taichung Hot Springs Festival.

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