Equip&Dine Asia and SEAsia Cafe Expo presents the latest advancements and serve up the future of multi-sensory dining for the fast-moving F&B industry

SINGAPORE,Aug. 28,2019 -- Equip&Dine Asia and SEAsia Café Expo organized by Reed Exhibitions,tout as the region's leading multi-sensory foodservice event,opens its doors today. Held from 28-30 August 2019 at Marina Bay Sands Expo & Convention Centre,the co-located shows will bring an all-new perspective and latest innovations into the restaurant and café business. Visitors can expect four interactive hospitality and culinary competitions,a contemporary central kitchen set-up for multiple F&B operations,a café,and a state-of-the-art experiential studio for bespoke dining experiences.

Augmenting the showcases and competitions are two timely conferences featuring industry leaders.

Equip&Dine Asiawill feature a holistic showcase of food service solutions,dining wares and industry trends that address the experiential needs of modern-day diners,while SEAsia Café Expo complement by shining a spotlight on the region's thriving café culture through equipment,accessories and quality ingredients used in the preparation of coffee,tea and gelato.

A smorgasbord of experiential concepts to excite the senses

Drawing inspiration from Italian F&B concepts,'The Italian Summer' by LEVELS STUDIO,an experiential hospitality design studio,anchors on how dining trends are quickly shaping the experiential demands of today's consumers. Collectively,the showcase features how restaurant operators can deliver bespoke and multi-sensory experiences across different customer touchpoints. The LEVELS experience will be brought to life alongside industry partners Electrolux,Celli,Hobart,Precision,T&S,Williams,and Q'son.

Fusion Generation by Citrusis a showcase of a uniquely designed space staging four kiosks serving different cuisines,but ingeniously sharing one common kitchen. Led by CITRUS CONSULT,a renowned foodservice consultancy firm,the unique concept will inspire and help businesses on space planning to maximise efficiency and productivity. Daily demonstration at the kiosks includes a rice station,a pasta station with a local twist,a noodle station,a desserts and beverages station to end the meal sweetly.

Reinforcing the experiential element of the event are concept booths such as 'Kaleidoscope' by Boon Teck,'GIFEL Fine Teas Reimagined' by Dreiheit House International,'Seasons of Dining by Fieldcrest Enterprise and 'Automated Foodservice Solution Showcase' by TY Innovations. Set to impress,the concept by TY Innovations feature how startups can refine their kitchen operations and improve productivity with their easy-to-use technology ranging from Rice Robots to Maruzen noodle boilers.

Catch Boncafe's Drink Specialist,Chatchon Buayam and Lead Roaster,Shaun Lee,in action brewing a cuppa. Hailing from Taiwan,The One Tea and Mei-shan Farmers Association will respectively introduce and demonstrate how to make their bubble milk tea product and aiyu (ice jelly) together with the Mayor of Chiayi County,Mr Chang-Liang Weng.

Pitting creativity to hone and refine; cultivating the private dining scene

The excitement continues with the inaugural Table Dressing Challenge which invites catering and banquet operations professionals to showcase their skills in the art of dressing a table. Be inspired by these professionals representing major hotel chains such as Fairmont Hotel and Swissotel,Sheraton Towers,Regent Hotel and Marina Bay Sands,Singapore as they work their magic to deliver creative yet impeccably set tables according to the themes such as "The Ocean","The Green Age - Recyclable,Energy Saving and Environmental Friendly" and "The Festive Season- Celebrations".

In collaboration with Dine Inn,Singapore's largest network of home chefs,those who love to play host will delight in Equip&Dine Asia's Most Gracious Host Challenge. Helmed by Founder,Mr Luke Lee and Co-founder,Celebrity Chef Eric Teo,the Most Gracious Host Challenge unveils Singapore's best kept recipes from passionate home cooks serving an unforgettable experience with a 4-course tasting menu. The tasting menu includes a 'Spice Royale Menu' presentation by Team For Food-Sake,'A Mediterranean Summer Menu' by Team PAB and 'Under The Sea Menu' by Team SG Foodies.

Immerse in the world of gelato at the Singapore Gelato Championship,jointly host by SEAsia Café Expo and the Dessert Association Singapore (DAS),to get the scoop on Singapore's finest gelato chef's as they whip up flavours unique to Singapore. Be sure to also catch baristas in action at the Barista Redefined Challenge,as they use automated milk texturing technology patented by La Cimbali to create beautiful latte art without the need to manually steam and froth the milk.

Dining for a Few Good Causes and organic lifestyle @ Café 2.0

Not forgetting facets that also feed the soul,dine for a few good causes at Café 2.0. The pop-up café will see Common Man Coffee Roasters selling its delicious organic coffee,where the proceeds will then be donated to Trees for Kibira,a charitable project aimed at supporting reforestation.

The event's Preferred Organic Foods & Lifestyle Partner,Nature's Glory will add to this affirmative journey with its own unique offerings served at the café. Highlights include putting a spin to Singapore's local favourite laksa made with organic soymilk instead of the typical usual coconut milk,and a healthier version of the mutton soup.

Industry Veterans to share on the Changing Landscape of the F&B Industry Today

The Equip&Dine Asia presents two conference days (August 28 & 29) which will see a concentration of industry pundits,sharing on challenges,controversies and points of contention faced by the industry today. From the business of innovation to growing into China and myriad front-of-house issues,veterans sit to discuss and share on the changing landscape of the F&B industry.

Many will appear for the first time,while associations such as the FoodserviceConsultants Society International (FCSI) and the Society of Interior Designers,Singapore (SIDS),have collaborated on various fronts at the inaugural event.

August 28 will also have a series of sessions that will address the various facets of sustainability,from plant-based menus to going meatless and the top concerns of sustainability in F&B today. The highlights include topics on the challenges of growing into Chinaand a Closing Keynote from the CEO of Coriander Leaf Group,Rajeev Panjwani,as he talks on The Future of Foodservice; what's happening in other parts of the world,gauging their potential impact in Asia,and how he is seeking out early adapters,looking at technology change-makers.

August 29- the second day of captivating discussions- will continue with compelling sessions that will see Adrien Desbaillets (of SaladStop) converse with Ben Gregoire (of LEVELS Studio) and Thailand's Varatt Vichit Vadakan (of the Kinnest Group) on the secret sauce of true success in this arduous industry. Veteran Keith Loh (of Caffeine Solutions) will lead the panel in what will be a rare discussion that will also look at the key to profitability.

Another relevant session to the F&B realm today will see MasterChef Australia's Chef Reynold Poernomo (of KOI Dessert Bar & Ti.ni artisan bake house) speak on Menu Innovation and what it takes to get heads turning and tongues wagging.

An unavoidable issue in today's Hospitality arena is talent. On this Keynote panel,Executive Chef Eric Neo (of InterContinental Hotel) sits with Chef Eve Felder (of The Culinary Institute of America) and Chris Harris (of At-Sunrice ChefGlobal Academy) to look at this era of instant fame,deliberatingon the expectations of talent joining in the industry,along with compensation and inspiring young people to careers in hospitality. Led by Joshua Gan (of Ecole hôtelière de Lausanne),this compelling panel will attempt to take on a giant issue in a dynamic way.

This second day of Conference will also bring in more new stars of the industry,including the likes of Chef Gabriel Lee (of 8picure) and Chef Sharon Tay (of Momolato). Looking at the drive to re-think,re-define and re-construct,it will allow a free discussion on new world affects.

The day's sessions will end with award-winning designers from Singapore,Hong Kong and Mainland China,who have affected the concept of an all-round experience in dining,and how design influence has become the next new in Hospitality.

From Yah Li Toh,Principal of Light Collab to Prof Keat Ong,President of the Society of Interior Designers,Hong Kong's Ray Yeung,Founder of 2rE associates Ltd and China's Chen Lin,Founder of Chen Lin Design Studio,the series of design sessions will open up new perceptions and impressions of design in the F&B world.

Equip&Dine Asia and SEAsia Café Expo will run till 30 August 2019. Trade professionals from the HoReCa industry are welcome to visit the event.

For more information,please visit websites for Equip&Dine Asia and SEAsia Café Expo.

Official News Release Distribution Partner - PR Newswire Asia

About Reed Exhibitions

Reed Exhibitions is the world's leading event organiser,with over 500 events in over 30 countries. It is experienced in running hospitality events globally,having organised events such as Bakery China,café & Brasserie Indonesia,EquipHotel Paris,Equipotel San Paulo,Maison&Objet,Seoul International café Show,and more. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas,Europe,the Middle East,Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group,a global provider of information and analytics for professional and business customers across industries.

www.reedexpo.com

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