Lee Tung Avenue and First Initiative Foundation Presenting World-renowned Artist's Dove Installation Feathered Ascent

HONG KONG,Nov. 25,2019 -- To support Art development in Hong Kong,Lee Tung Avenue has kicked off the Wings of Christmas project with First Initiative Foundation to spread a message of perfect harmony this Christmas. Feathered Ascent created by Nicholas Cheung,an award-winning international Multimedia and Lighting Installation artist,will be displayed at Lee Tung Avenue. This installation with a flock of fifty dove mobile sculptures which marris science with creativity,will shine in the sky of Lee Tung Avenue in winter. To delight the festival,the world-renowned Spirit of Christmas light scheme by The Crown Estate's Regent Street is also returning to Lee Tung Avenue to bring everyone a magical festive celebration.The joyous atmosphere will be further enriched with Christmas Food Carts to deliver festive refreshments and performances from different organizations. Join us for a spectacular celebration and happy holidays.

Lee Tung Avenue and First Initiative Foundation Presenting World-renowned Artist's Dove Installation Feathered Ascent along with The Spirit of Christmas from London,Wishing Hong Kong a Christmas in Perfect Harmony

Nov 19 - "The Wings of Christmas" Kick-off Ceremony

The switch-on ceremony of Wings of Christmas was held on the evening of 19th November. The whole boulevard of Lee Tung Avenue and nearby pedestrian streets were replete with citizens who were eager to be the first to savour the festive joy.

The kick-off ceremony also marked the date on which various themed activities commence to celebrate the festivities over the weekends until the very end of Christmas,which allows everyone to enjoy the most fantastic festive moments of the year.

Lee Tung Avenue x First Initiative Foundation – Showcasing Unique Local Culture on World Stage

Lee Tung Avenuehas always endeavored to promote the development of arts and culture,introducing local talents and their outstanding works to the world. Sharing the same vision,it is partnering with First Initiative Foundation for the very first time,along with Nicholas Cheung,an award-winning international multimedia and lighting installation artist,to present a spectacular Dove-themed art installation – Feathered Ascent.

Feathered Ascentis a flock consisted of 50 doves,previously showcased at First Initiative Foundation's "Stars in Harmony" Charity Gala on 10 November 2019. The installation will now be flying in unison at Central Piazza of Lee Tung Avenue embracing lightness as well as symbolizing peace.

Dynamic Flapping Wings Powered by Green Energy – Illuminating with Brightness

Artist Nicholas explains the purpose of Feathered Ascent is to spread brightness,harmony and advocate peace among the world. Nicholas believes spontaneity and live interaction are essential to an unforgettable sensational discovery.

This new media art installation by Nicholas Cheung skillfully demonstrates the use of robotics,electronics and advanced materials to create a much-needed icon for our times.

The dove's reflective material was originally invented for scientific experiments to capture the most elusive and yet abundant particles in the universe. The space-age material of the doves reflects 99.95% of visible light,and it is folded into origami patterns to mimic 'feathers' that scatter light in all directions.

Each dove has twenty-two Photovoltaic panels; providing green energy to dynamically flaps its wings and illuminates LEDs to portray beacons of hope.

Wings of Christmas – Spreading Harmonious Holiday Spirits

The theme of the 2019 Christmas Celebrations is Wings of Christmas to spread a message of perfect harmony. Together with Feathered Ascent,Lee Tung Avenue is partnering with The Crown Estate's Regent Street for another year to bring the world-renowned "Spirit of Christmas" light scheme back to Lee Tung Avenue for a magical and festive celebration.

Christmas Carols Spreading Holiday Cheer Food Carriage Bringing Warmth

Different organizations are about to sing Christmas carols or perform on selected dates and time to invite all of us to this jubilation. Lee Tung Avenue is spreading holiday spirits by hosting a series of festive activities such as Joyful Food Carriage,bringing visitors heart-warming snacks in wishingthem Merry Christmas.

Lee Tung Avenue Christmas Programmes：

Wings of Christmas

Date:

20 November 2019 to 31 December 2019

Time:

8am to 11pm

Venue:

Along Lee Tung Avenue

Details:

Lee Tung Avenueis partnering with First Initiative Foundation,to present a spectacular Dove-themed art installation – Feathered Ascent. It is a work that marries science with creativity to represent hope and harmony this Christmas. Together with Feathered Ascent,the world-renowned "Spirit of Christmas" light scheme is also returning to Lee Tung Avenue for another year to bring visitors a magical and festive celebration.

The Sound of Christmas

Date:

8,14-15,20-22 and 24-26 December 2019

Venue:

Central Piazza @ Lee Tung Avenue

Details:

Different organizations are about to sing Christmas carols or perform on selected dates and time to invite all of us to this jubilation. Partner organizations: Child Development Matching Fund,The Salvation Army,Jean M. Wong School of Ballet and more.

Joyful Food Carriage

Date:

21-25 December 2019

Time:

4pm to 6pm

Venue:

Along Lee Tung Avenue

Details:

Joyful Food Carriage is bringingvisitors heart-warming snacks in wishingthem Merry Christmas.

Christmas Shopping Rewards

Date:

20 November 2019 – Stocks Last

Time:

10am to 10pm

Redemption Location：

Basement 1/F Customer Service Centre @ Lee Tung Avenue

Redemption Methods:

Redeem a selected Christmas-edition Ms B's CAKERY Taster upon purchases of HK$1,200* by electronic payment at any Lee Tung Avenue Merchants. Customers must present a maximum of 2 same-day receipts by electronic payment together with the original payment stub for redemption.

Lee Tung Avenue VIP Club Member Exclusive Offer – members can collect 1 electronic stamp upon a single purchase of HK$300* by electronic payment at any Lee Tung Avenue Merchants. A selected Christmas-edition Ms B's CAKERY Taster is redeemable with the collection of 3 electronic stamps.

*Purchase of cash voucher is not applicable to the above redemptions. Redemption is on a first-come,first-served basis,available while stock lasts and is subject to change without prior notice. In case of dispute,Lee Tung Avenue Management Company Limited reserves the right to make final decision.

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