Hard Rock Hotel Dalian Takes Center Stage This Summer, Sound Waves Strike the Golden Coast

DALIAN,China,July 1,2020 --Globally recognized as a world-class entertainment and lifestyle brand,Hard Rock International announced the opening of Hard Rock Hotel Dalian,jointly presented with Luneng Group,at Dalian Golden Pebble Beach Tourist Resort,Liaoning,on July 1,2020. Seamlessly integrating its signature music-infused energy with innovative and authentic services,Hard Rock Hotel Dalian brings a fresh new breeze to this beautiful coastal city in China.

Luxury Ocean View Room

"Rooted in our musically-inspired culture,Hard Rock Hotel Dalian provides signature hospitality,luxury accommodations,and unforgettable dining and entertainment,against the backdrop of scenic Golden Pebble Beach," Dale Hipsh,Senior Vice President- Hotels,commented. "We could not accomplish this remarkable experience without the tremendous support of Luneng Group,and the Hard Rock Hotel Dalian team led by General Manager David Cuddon,that worked tirelessly to achieve this opening during an unprecedented time in history."

The hotel opened its doors today with the unveiling of the iconic guitar sculpture on Golden Pebble Beach,followed by an electrifying performance from a Hard Rock Band as the iconic grand finale. Distinguished guests from Hard Rock International,Luneng Group,Dalian Municipal Government,Dalian Golden Pebble Beach Administrative Committee and media all gathered at the opening ceremony to witness and to celebrate this exciting new addition to the brand.

Distinguished Guests All Gathered at the Opening Ceremony to Witness and Celebrate

The health and safety of our guests and team members remains our top priority,as such,the hotel will open in compliance with all local regulations,government guidelines and Hard Rock's new SAFE + SOUND program. Developed by a team of hospitality experts in collaboration with worldwide health and sanitization specialists,the SAFE + SOUND program is a series of carefully developed protocols ensuring the highest standards of hygiene and cleanliness. These practices are being implemented across the brand's portfolio and includes a 272-point inspection upon opening.

Hard Rock Hotel Dalian is the brand's second hotel in China,after Hard Rock Hotel Shenzhen,opened in 2017. This new hotel is conveniently located in the Golden Pebble Beach Tourist Resort,within walking distance to Discoveryland Theme Park and Luneng Meilihui Commercial Complex. The hotel features 210 rooms and suites designed to provide an oasis of relaxation,complemented by balconies and stunning views of the beach and the Yellow Sea.

Offering a unique dining experience,Hard Rock Hotel Dalian features SESSIONS,the signature all-day dining restaurant,featuring contemporary and around-the-world flavors. The lobby bar GMT +8,inspired by time zones from Hard Rock Hotel locations around the world,provides an energetic vibe all-day and is amplified with live music performances in the evenings. The hotel also features elegant banquet halls and multi-functional conference rooms for various events- be it a bustling and successful business gathering,or a music-infused,romantic wedding where the newlyweds take center stage. In addition,the hotel is an ideal venue for outdoor events- from the terrace at Rock Royalty Lounge on the second floor,to various spaces such as the breathtaking banquet lawn. Meeting and event planners and guests can certainly find inspiration for any special occasion.

Love All,Serve All -- Hard Rock’s brand-signature experience

The hotel boasts Hard Rock's brand-signature amenities,including The Sound of Your Stay®,where guests can reserve their choice of Fender guitar,complete with amp and headphones,or vinyl record player for an impromptu in-room jam session. Also on offer is Rock Om®,fusing the art of yoga with the beat of music,to deliver three melodic in-room yoga sessions. Hard Rock Hotel Dalian will feature Hard Rock's Rock Royalty® service,offering use of a private Rock Royalty lounge and exclusive amenities. The hotel is home to a Body Rock® fitness center,on-site Rock Shop® and a Roxity Kids Club™. A full-service RockSpa®featuresRhythm & Motion- the world's first fully immersive music-centric spa menu taking guests on a rhythmic massage journey.

Hard Rock Hotel Dalian synchronizes music,from international charts to Chinese favorites,and is designed to showcase the brand's historic and diverse culture. A specially selected music memorabilia curation adorns the public spaces,including costumes and instruments from Tina Turner,Taylor Swift,Van Halen and the Chinese Pop icon- Sammi Cheng.

Through music appreciation and an imaginative environment,Hard Rock Hotels & Casinos delivers products for the varied aspects of life- work,play and personal sanctuary. For more information or to book a stay at Hard Rock Hotel Dalian or any of the Hard Rock Hotels & Casinos,visit hardrockhotels.com.

About Hard Rock®:

With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels,Casinos,Rock Shops® and Cafes- Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar,Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces,which are displayed at its locations around the globe. In 2018,Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019,Hard Rock International was honored as one of Forbes Magazine's America's Best Large Employers,Forbes Magazine's Top Employers for Women and No. 1 in J.D. Power's 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world's greatest international gateway cities,including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida,where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

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