Breadcrumbs, a First-of-its-kind Location-based Game in Singapore Launches Today

SINGAPORE,Nov. 23,2020 -- Breadcrumbs,a location-based game developed entirely in Singapore was launched today. The app brings users through a gamified experience and incentivises them to discover (or rediscover) places while learning through interactive quizzes and games,and allowing them to level up and earn rewards.

With a vision to change the way people experience places in Singapore,Breadcrumbs brings users on specially curated Breadcrumb trails with enhanced experiences through digital and augmented reality.Brought to you by Anthology,a marketing and communications agency,Breadcrumbs allows users to EXPLORE and join explorers across the island as they rediscover Singapore,LEARN and experience new places in a new and exciting way and GET REWARDED by conquering trails to win amazing prizes!

Chris Leong,Founder of Breadcrumbs said: "People are craving for new and different experiences today. Gone are the days of experiencing attractions or even a city the traditional way. The Breadcrumbs app hopes to change the way people discover or rediscover places by marrying technology with real-life experiences - visiting attractions will never be the same again."

ThelaunchofBreadcrumbsismarkedbyapartnershipwithWildlifeReservesSingapore,where a digital trail has been developed for a year-end campaign at the Night Safari. Visitors exploring the park's walking trails can expect a different spin with the Wild About Twilight digital trail featuring Points-of-Interests (POIs) and new exhibits to keep users engaged by allowing them to EXPLORE,LEARN and GETREWARDED.

EXPLORE

The Wild About Twilight digital trail on the Breadcrumbs app gives visitors an opportunity to rediscover and explore the Night Safari like they have never done before. Through the in-built GPS function,visitors are able to navigate through the 4 trails (Fishing Cat Trail,Leopard Trail,East Lodge Trail and Wallaby Trail) in a fresh and interactive way.

LEARN

Learning is a vital part of a visitor's experience. And with 20 POIs that include animal exhibits,photo points and even 'Special Discoveries' in Augmented Reality (AR),visitors can learn about the animals in a fresh and engaging way by simply scanning the QR codes located at the POIs. Users can discover things they never knew before and test their knowledge through quiz challenges which they can earn Experience Points (XPs) from.

GET REWARDED

To incentivise visitors to complete the trails and answer the quizzes,they will get rewarded with amazing prizes such as limited edition Enamel pins when they uncover the 'Special Discoveries'. And what's an experience without some friendly competition? Users can battle it out for Leaderboard Champion prizes such as Friends Of Wildlife memberships by earning XPs and leveling up as they explore and learn on the Breadcrumbsapp.

Irene Lin,Chief Marketing Officer,Wildlife Reserves Singapore said: "At WRS,we constantly explore ways to engage our guests with new experiences. Digital has not only become a way of life,it is a key enabler that can transform the way we navigate and explore spaces. Together with Breadcrumbs,we hope that guests will not only rediscover Night Safari but also see Singapore's world renowned nocturnal park in a new light."

DETAILS AT A GLANCE:

EVENT:

WILD ABOUT TWILIGHT DIGITAL TRAIL

DATE:

26 November - 27 December 2020

TIME:

7.15pm to 11.00pm

Admission time slots: 7.15pm,8.15pm,9.15pm,Last entry at 10.15pm

VENUE:

Night Safari

80 Mandai Lake Road Singapore 729826

ABOUT BREADCRUMBS

Breadcrumbs is a location-based game that brings users through a gamified experience. Experiencing an attraction or even a city will never be the same again.

Available for download on both IOS and Android devices,Breadcrumbs incentivises users to discover (or rediscover) places while learning through interactive quizzes and games,gamifying the experience and allowing them to level up and earn rewards. Through specially curated Breadcrumb Trails,users will be taken on a journey with enhanced experiences through digital and augmented reality.

Breadcrumbs allows users to EXPLORE and join explorers,LEARN and experience new places in a new and exciting way and GET REWARDED by conquering trails to win amazing prizes!

Visit www.breadcrumbsapp.comfor more information.

Media Contact:

Aaron Tan

a.tan@anthology.com.sg

+65-9723-3266

Daniel Teo

d.teo@anthology.com.sg

+65-9476-1154