New Promotional video with Tadej Pogačar, world's best cyclist

LJUBLJANA,Slovenia,Feb. 28,2022 -- In the video,Tadej Pogačar,the wonder boy who stunned the cycling world by winning Tour de France two times in a row,reveals the secret of his success and how he feels connected with Slovenia.

The story of"Pogi star",as often nicknamed,is a story of remarkable energy,team spirit and astonishing natural beauties ofSlovenia.Few countries can compare in terms of natural diversity,which makes Slovenia one of Europe's most astonishing natural playgrounds.Sportsis what unites us herein Sloveniaand Slovenian athletes are the greatest ambassadors. The video brings you closer to the remarkable energy of Tadej Pogačar,while he trains for Tour de France 2022 onthe most impressive and demandingcycling routesin Slovenia. Among the climbs shown in the video is also the Vršič mountain pass,which reaches an elevation of 1,611 meters and has 50 numbered hairpin bends like the famous Tour de France climb to Alpe d'Huez.

The video,which was created in partnership with the STBand renowned photographer and directorCiril Jazbec,who also works withNational Geographic,was premiered at the press conference atthe Slovenian Pavillion atExpo Dubai,which Tadej Pogačar alsoattended.On this occasion,he emphasizedthat he hasalways been impressed by the beauties of Slovenia,especially by its unique natural characteristics:"I like to promoteSlovenia a great outdoordestination for active holidays. I am glad that I can also contribute a stone to this mosaic andtell peoplehow beautiful Slovenia really is. I am also proud of the video we created together with the Slovenian Tourist Board. These landscapes have shaped the way I cycle,and hardly any country can compare."

Tadej Pogačar is one of the most recognizable ambassadors of Sloveniasince winning Tour de Francefor two times in a row.In the last two years,the number of his followers on the Instagram profile alone has grown by more than 870 %. This year,Slovenian Tourist Board has upgraded the partnership with him by launching a special promotional video that unveilsSlovenia through his eyes. For years,the STB has formed partnerships with top Slovenian athletes,who help increase thevisibility of Slovenia as a destination for active leisure time and sports tourism.

New Promotional video with Tadej Pogačar,world's best cyclist