Quarantine-free Travel Sparks a Flurry of APAC Travel Intent
Daily flight searches to the APAC region are up 177% YOY
SINGAPORE,April 28,2022 --Since the beginning of the COVID-19 pandemic,the Asia Pacific (APAC) region has had some of the tightest travel restrictions in the world. But with many countries now opening their borders for the first time in two years,travel intent to the region has sharply risen in recent weeks. Sojern,a leading provider of digital marketing solutions for travel,shares travel trends and insights for a promising quarter ahead in APAC. What will happen in the coming months?
Hotel and flight searches are on the rise across APAC 
Hotel and flight searches are on the rise across APACSojern's recent data shows very positive trends emerging. Online searches for hotels and flights to the region have recorded exponential growth compared to the same period last year and suggest that recovery is upon us. Sojern has detected signs of strong desire to resume travelling to the region as soon as possible,especially from
Europe,Middle East and Africa (EMEA) travellers,up 177% year over year (YOY); APAC (+164%); and
Latin America (LATAM; +15%),with smaller growth from
Caribbean (+11%),Canadian and American (+2%) travellers.The APAC destinations that are most attracting these travellers are
Indonesia,Vietnam and New Zealand. With
Bali recently reopening to vaccinated travellers,and a wide array of new hotels,restaurants and wellness offerings to take advantage of,it's perhaps no surprise that Indonesia tops the list. Pre-pandemic
Vietnam had a long-time vibrant backpacking scene which is set to continue following its reopening in March for international tourism after almost two years. The other countries in the region making up the top 10 international hotel bookings are
Philippines,Singapore,Australia,Thailand,Malaysia,Japan and
India. Drilling down further,based on the past 30 days,international flight searches to
South Korea (+157.1%),New Zealand (+149.3%),and Singapore (+138.5%) have seen the biggest month-over-month (MoM) increase,followed by
Indonesia (+92.8%),Malaysia (+83.8%) and
Taiwan (+57.8%),which is now gradually relaxing quarantine rules for all arrivals to the island. Countries with more conservative reopening of borders,which include
Japan (+50.9%),India (+29.0%) and Thailand (+11.0%),have demonstrated slower search growth during this period.
About SojernSojernis a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveller intent data,Sojern provides multichannel marketing solutions to drive direct demand. Thousands of hotels,attractions,tourism boards and travel marketers rely on Sojern annually to engage and convert travellers around the world.Photo - http://cusmail.com/res/2023/07-22/17/949199c5bb40552f6e670776b8f7d30a.jpg
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