Regional Brand Identity of Hinggan League Officially Released

BEIJING,Aug. 19,2022 --The regional brand identity of the Hinggan League was officially released atthe press conference co-launched by the CPC Hinggan League Committee,the CivilAdministration of the Hinggan League,and the Communication University of Chinaon August 15,2022 in Beijing.

The regional brand identity of the Hinggan League

The press conference released the Hinggan League's regional brand identity andits main logotype (Hinggan League in the Hinggan Mountains),the regionalpublic logo for farm and pasture products (Taste Life in Hinggan League,Natural and Fertile),the regional public slogan (Safety Products from Hinggan League),and the slogan for cultural tourism products (Embrace Mountains,Rivers,and the Hinggan League),according to the Publicity Department of theCPC Hinggan League Committee.

A follow-up 3-year regional brand identity campaign of the Hinggan League wasalso announced to embark on the Hinggan League's brand building andcommunication.

"The Hinggan League spares no effort to build a green farm and pasture productbase and a famous tourist destination in China. This requires us to shape adistinctive regional brand identity and to present the nice and ambitiouscharacters of the League so that more people will get to know and visit theLeague and contribute to its quality development," Zhang Xiaobing,secretary ofthe CPC Hinggan League Committee,noted. "We will further tap the potentials ofthe League,highlight the uniqueness of this region,build an IP portfolio,andenhance the awareness,reputation,and competitiveness of the brand tofacilitate the transformative,green,and quality development of the League."

Located in the northeast of the Inner Mongolia Autonomous Region and the middlepart of the Greater Hinggan Mountains,the Hinggan League gives full play toits diverse tourist resources as its regional strengths and is dedicated tobuilding a nationwide famous tourist destination and green farm and pastureproduct base. The League has won a series of honors,such as the DemonstrationLeague of National Unity,National Demonstration League of EcologicalCivilization Construction,and the Innovation Base Keeping "Green for Gold".

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