Radisson Hotel Group's Thailand expansion strategy gathers pace with new signing in Hua Hin

243-key Radisson Resort & Spa Hua Hin marks second property signedin partnership with Destination Group.

BANGKOK,Nov. 23,2022 --Radisson Hotel Groupis accelerating the expansion of its portfolio in Thailand with the signing of Radisson Resort & Spa Hua Hin,an upscale beachfront resort with Destination Group,which is anticipated to open in February 2023. This marks the expansion of RHG's partnership with the Bangkok-based private equity real estate investment company,following the recent signing and opening of the Radisson Resort & Suites Phuket in September 2022.

Radisson brand expands to Hua Hin,Thailand

Thailand has been identified as a key focus market for Radisson Hotel Group,as it aims to double its portfolio of hotels in operation by 2023. Further strengthening its on-the-ground support for owners and partners,the Group has set up a new business unit in Bangkok that will set a firm foundation for its ambitious long-term strategy. This will be driven by a dynamic business model that will be tailor-made to owners through a combination of organic growth,mergers and acquisitions,and master license agreements.

As one of the top Southeast Asian markets for travel,Thailand has recorded a strong rebound in arrivals,following its complete reopening to international travelers without testing or quarantine requirements,welcoming over 7 million foreign tourist arrivals between January and October 2022[1]. The seaside town of Hua Hin is a long-standing favorite amongst domestic travelers thanks to its white sand beaches,family-friendly attractions and proximity to the capital city and has been identified as an emerging destination for tourism investment as global travel resumes.

"Strong partnerships are key to our growth,and it gives me great pleasure to announce the signing of Radisson Resort & Spa Hua Hin together with the Destination Group as we continue our growth momentum in Thailand. Our upscale Radisson brand is a perfect fit for the resort,which enjoys an excellent beachfront location in Hua Hin that will cater to the rising demand for leisure. We look forward to expanding our strong collaboration with partners like the Destination Group to launch exceptional hotels in sought-after destinations across the country," said David Nguyen,Managing Director,Indochina and Strategic Partnerships,South East Asia & Pacific,Radisson Hotel Group.

"We are delighted to sign this agreement with Radisson Hotel Group,which comes at an important time for Thailand's tourism and hospitality industry. The Radisson brand has always been regarded for its high standards of hospitality and service. Together with the Group's highly engaged support offices,global distribution and marketing coverage,commitment to sustainability,and a loyal customer base through the Radisson Rewards program,we are confident that this rebranding will mark the start of an exciting new era for our resort," commented Gary Murray,founder and CEO of Destination Group.

The 243-key Radisson Resort & Spa Hua Hin will soon become the Group's 6th property in Thailand when it opens in February 2023. The resort is nestled directly on Thailand's golden gulf coast,a 2.5 hours' drive from Bangkok,offering 243 rooms and suites,all with balconies overlooking stunning views of the sea.

The family-friendly resort offers extensive facilities including eight restaurants and bars,an outdoor pool,a beach club with private beach access,a spa,a well-equipped fitness center,and a kids' club. A collection of meeting spaces includes a 576m² ballroom,a pre-function area,and three large meeting rooms as well as expansive alfresco and outdoor spaces.

To learn more about Radisson Hotel Group,please visit www.radissonhotels.com.

Source: [1] Tourism Authority of Thailand https://www.tatnews.org/2022/10/thailand-welcomes-over-7-million-foreign-tourists-from-1-january-to-26-october-2022/

MEDIA CONTACT:

Abigail Foo,Associate Director,PR & Communications,Asia Pacific

abigail.foo@radissonhotels.com

DEVELOPMENT CONTACT:

David Nguyen,South East Asia & Pacific

david.nguyen@radissonhotels.com

RADISSON HOTEL GROUP

The Radisson family of brands can be found around the world in more than 120 countries,with currently over 1,700 hotels in operation and under development. Radisson Hotel Group operates the business in EMEA and APAC with over 1,000 hotels in operation and under development. The international hotel group is rapidly growing with a plan to double the portfolio by 2025. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson family of brands portfolio includes Radisson Collection,Radisson Blu,Radisson,Radisson RED,Radisson Individuals,Park Plaza,Park Inn by Radisson,Country Inn & Suites by Radisson,and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is Radisson Hotel Group's international rewards program that delivers unique and personalized ways to create memorable moments that matter to its guests. Radisson Rewards offers an exceptional experience for its guests,meeting planners,and travel agents in Europe,Middle East,Africa and Asia Pacific.

Radisson Meetingsprovides tailored solutions for any event or meeting,including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal,Professional and Memorable,while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to stringent health and safety requirements,as outlined in the Radisson Hotels Safety Protocol.The Safety Protocol is an integral part of Radisson Hotel Group's Safety and Security program ensuring we always care for our guests and team members.

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ABOUT RADISSON

Radisson is an upscale hotel brand that offers Scandinavian inspired hospitality,which enables guests to find more harmony in their travel experience. With natural surroundings and unexpected delights,Radisson inspires the art of being in the moment. We are committed to helping our guests find the right balance for their stay,removing the discomforts travelling may bring and enabling them to switch off and relax,using our Yes I Can! attitude to ensure satisfaction of every guest. Radisson hotels can be found in suburban and city settings,near airports and leisure destinations. Guests and professional business partners can enhance their experience with Radisson by participating in Radisson Rewards,an international loyalty program offering exceptional benefits and rewards.