The 19th Mengding Mountain Tea Culture Tourism Festival to Be Held in Ya'an, China

YA'AN,China,March 23,2023 --The 19th Mengding Mountain Tea Culture Tourism Festival,co-organized by theYa'an Municipal People's Government and other units,is to be held in Ya'an,China on March 27. As a local brand event for tea culture,the MengdingMountain Tea Culture Tourism Festival has been held for 18 consecutive years.This year's event has been expanded and combined with the Ya'an Tea Expo,providing visitors with a rich and diverse range of experiences and businessopportunities on tea exhibitions,tea art displays,and sales and procurement,etc.

This year's event is themed "Mengding Mountain in China - The Origin of WorldTea",showcasing the long-standing history of Ya'an tea culture. According to the inscription of "The Great Mengshan Mountain in the World" from the QingDynasty,in 53 B.C.,a Ya'an resident named Wu Lizhen planted seven tea treeson Mengding Mountain. This is the earliest written record in Chinese history ofartificial cultivation of tea and the historical evidence of the origin ofYa'an tea culture. In 2004,the 8th International Symposium on Tea Cultureconvened by the China International Tea Culture Institute declared that Ya'anMengding Mountain is the birthplace of world tea culture.

Today,tea produced in Ya'an has been sold across China and to 33 countriesworldwide,with an annual sales volume of approximately 100,000 tons. In 2022,the tea garden area in Ya'an reached one million mu,with tea production of114,800 tons and a comprehensive output value of more than RMB 22 billion.

In 2022,Ya'an also established the Sichuan Yacha Holding Group Co.,Ltd.,which aims to promote the development of the local tea industry by buildinghigh-standard tea garden bases,upgrading modern production standards,buildingwell-known local tea brands,and increasing market share.

The development of the tea industry has led to the prosperity of Ya'an's teaculture tourism,attracting visitors from home and abroad to pick tea,tastetea,watch tea art performances,and learn about tea-making skills. Among them,tea-making skills are the highlight of Ya'an tea culture. In November 2022,"Chinese Traditional Tea-making Skills and Related Customs" were listed on theUNESCO's Representative List of the Intangible Cultural Heritage of Humanity.The green tea making skill (traditional Mengshan tea making skill) and dark teamaking skill (Nanlubian tea making skill) from Ya'an are both included in thelist.

The 19th Mengding Mountain Tea Culture Tourism Festival will also launch a teaculture tourism route investigation activity,inviting guests to fullyexperience and appreciate the culture. It is hoped that it can be developedinto a unique tea culture tourism route,attracting more domestic and foreigntourists to Ya'an and driving the development of local cultural tourism.