China Eastern Airlines shines at China Brand Day events

SHANGHAI,May 19,2023 -- The China Brand Day events kicked off at the Shanghai World Expo Exhibition andConvention Center in mid-May,joined by over 1,000 Chinese brands.

China Brand Day

At the events,China Eastern Airlines (CEA) displayed its cabin services,in-flight meals,technological and innovative products and other interactiveexperiences with an aim to build an immersive experience for visitors,whichwell indicated the company's commitment to creating splendid experiences fortravelers with targeted and meticulous services.

A newly developed mixed reality (MR) headset was a big hit at the China BrandDay. It integrates mobile equipment and digital technologies,and is widelyused in aviation scenarios. The equipment attracted a number of visitors.

Besides,CEA also exhibited a smart bracelet that is able to sense staffmembers' motions in baggage handling and thus improve their work efficiency andensure their occupational health. The bracelet is the first of its kind in thecivil aviation industry and is gradually being distributed to relevant CEAemployees.

At the center of CEA's exhibition booth,there were in-flight meals and drinksnewly launched by CEA's Excellent Sky Chef,including the MU Catering "Zhen",MU Catering "Huan",MU Noodles and MU Tea series. International passengersflying to and from China with CEA will have the opportunity to enjoy deliciousfood served by CEA's "Lingyan" crews.

CEA also attended a conference on the global communication of Chinese brands,asub-event of the China Brand Day,to share the excellent stories of CEA.

Image Attachments Links:

Link: https://iop.asianetnews.net/view-attachment?attach-id=440802

Caption: China Brand Day

Link: https://iop.asianetnews.net/view-attachment?attach-id=440809

Caption: China Brand Day

Link: https://iop.asianetnews.net/view-attachment?attach-id=440810

Caption: China Brand Day

China Brand Day

China Brand Day