Agoda Research Findings: Tokyo a hit with solo travelers in 2018

Agoda releases findings from its global 'Solo Travel Trends 2018' research

SINGAPORE,Oct. 2,2018 -- Whether for business,leisure or 'bleisure' (a combination of business and leisure travel),independent solo travelers are headed to Tokyo. According to booking data from Agoda,one of the world's fastest-growing online travel agents (OTA),Tokyo is among the most booked destinations for both Asian and Western travelers,hitting the top three for both groups. With various food,culture and accommodation options,from capsule hotels to homes and luxury 5-star retreats,the city has a lot on offer for every kind of solo traveler.

Bangkok (Thailand) is the overall top destination for Asian solo travelers this year,while London (United Kingdom) is number one for Western solo travelers. Both cities have a lot of attractions to keep any solo traveler busy,from shopping and nightlife to culture and dining.

2018 top solo travel destinations

Rank

Asian Travelers

Western Travelers

1

Bangkok,Thailand

London,United Kingdom

2

Kuala Lumpur,Malaysia

Tokyo,Japan

3

Tokyo,Japan

Sydney,Australia

4

Singapore

Melbourne,Australia

5

Hong Kong

New York (NY),United States

6

Ho Chi Minh City,Vietnam

Bangkok,Thailand

7

Manila,Philippines

Los Angeles (CA),United States

8

Bali,Indonesia

Las Vegas (NV),United States

9

Jakarta,Indonesia

Singapore

10

Chiang Mai,Thailand

Paris,France

Age gap between Asian and Western solo travelers

Agoda's 'Solo Travel Trends 2018' survey,conducted by YouGov,found that Asian solo travelers are more likely to be younger-- Millennials (41%) and Generation Zers (38%)-- while in the West,solo travel is more prevalent among Baby Boomers (39%) and Generation Xers (24%).

Western solo travelers are more likely to indulge in solo travel for longer periods,more often taking trips for 4-7 nights (34%). In addition,Western solo travelers are twice as likely to go on trips of 14 nights or more (20% versus 10%). The Millennial and Generation Z Asian solo traveler tend to take shorter 1-3 night solo trips (46%).

Trend towards more screen time

Unsurprisingly,solo leisure travelers spend more time in front of their laptops and phones than any other traveler type--two hours a day (119 minutes),which compares to 15% more time than when travelers are with friends (100 minutes) and 26% more time than if they are with family (86 minutes).

Asian solo travelers are the most digitally connected and are more than two times as likely to spend four or more hours a day in front of their screens than their Western peers (31% versus 12%).

Travelers go solo to take respite from the stresses of modern living

With longer working hours,constant digital contact and increasing obligations,it's no wonder more people are treating themselves to solo trips to (temporarily) get away from it all!

Relaxation and time to unwind is the number one motivator for solo leisure travel globally (61%),which compares to 48% when traveling with friends. Solo travelers surveyed also ranked getting away from routine (52%) and exploring new cultures (45%) as top motivators.

Head to www.agoda.com/gosolo to book your own solo adventure!

Notes to Editors:

Survey Methodology: The Agoda 'Family Travel Trends 2018' research was conducted by independent market research firm,YouGov between June 19th and 25th 2018. 10,784 respondents were interviewed online and are representative of those who have been on holiday at least once in the past year in each of the following countries: UK,US,Australia,Singapore,Malaysia,Philippines,Indonesia,Vietnam,Thailand and China.

Agoda booking data was collated from January 2018 to September 2018.

'Asian' is defined as China,Thailand,Vietnam. 'Western' is defined as United Kingdom,United States,and Australia.

'Generation Z' are defined as aged 18-25,'Millennials' aged 26-38,'Generation X' aged 39-58,'Baby Boomers & Older' aged 59+.

For more information,please contact press@agoda.com

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