Tianjin's Jianbing Guozi social media campaign goes global

TIANJIN,China,Oct. 10,2018 --Starting onSeptember 10th,the "Jianbing Guozi #JBGZZ" Global Short Video Collection Contest initiated by Tianjin Tourism Bureauhas been held onsocial media platforms such as Facebook and Twitter. The event promoted through thesocial mediaplatforms is expected to explore new DIY practices of Jianbing Guozi,and to provide chances for global fans tobecomefamiliar with the unique Tianjin cuisine- delicious and unique Jianbing Guozi.

As a special cuisine of Tianjin,Jianbing Guozi is acommon street food. Now it can be found in shops worldwide,as it has won the favor of many overseas fans. As animportant cuisine from Tianjin,Jianbing Guozi is key for Tianjin Tourism Bureau to promote its specialties and tourism.

The short videos are adopted as the main form of expression. Tianjin Tourism Bureau released the series of Jianbing Guozivideos and broadcasted over social platforms to attract fans' participation and interaction.The volume of the event quickly increased with a large number of "onlookers" that helped establishTianjin as a gourmet capital.

Two publicity cycles are planed during the event frompre-event to official activities. The pre-event video introduced various types of Jianbing Guozitoexplain Jianbing Guozi to overseas viewers; the official activity was filmed using a production process and creative editing. At the same time,"PUNCH" Tianjin creative food attractions were recordednearby.The live online broadcastwas carried out during the event to realize real-time communication with fans and to enhance the popularity of the activity.

This eventwas convenient for users to search with the hashtag#JBGZZacross multiple platforms. Communication volume and integrations with the hashtag led to more than 2 million exposures and more than 140,000viewes.

To further enhance the popularity and influence,and promoteTianjin to the world,Tianjin Tourism Bureauwill continuously make new attempts to seize the trends of overseasmedia to promoteTianjin and its unique charm and culture.

Tianjin is constantly innovating and advancing,to welcome you with a freshandinternational attitude!

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