Hard Rock International Announces New President of Hard Rock Japan

With offices in Tokyo and Hokkaido,Ado Machida Will Oversee All IR Initiatives

HOLLYWOOD,Florida,Oct. 23,2018 -- Edward Tracy,CEO of Hard Rock Asia,today announced the appointment of Ado Machida as its new President of Hard Rock Japan.

Hard Rock International Announces New President of Hard Rock Japan

Machida comes to Hard Rock Japan from Navigators Global LLC,a management consulting organization specializing in strategic government relations,crisis management,and business development. As both the Principal and Director of Issues and Policy Management,he advised Japanese and US manufacturers,financial services,and hi-tech firms looking to expand across the Pacific. Prior to Navigators Global,Machida was Director of Policy Implementation for the Trump Transition effort,where he was responsible for managing more than 200 people to develop the strategic action plans for the Trump Administration. Additionally,he also served as Chief Domestic Policy Officer for Vice President Cheney as well as serving in various leadership and advisory roles for Senator Bob Dole and his then Presidential Campaign. Machida has also held positions with Goldman Sachs & CO.,both in New York and Tokyo,and also worked at the Boston Consulting Group based in Tokyo early in his career.

"Ado is well versed in foreign affairs and has specialized in international law,finance,business development,and team building," said Jim Allen,chairman and CEO of Hard Rock International. "He will play a key role in leading Hard Rock Japan's expansion efforts in developing a new luxurious Japanese Integrated Resort focused on offering the best overall entertainment and amenities for family and friends to experience. I am pleased to welcome Ado Machida to the Hard Rock family."

In addition to his vast international business background,Machida is a law graduate from both Kyoto University and the New York University of Law. He also studied at Colombia University before transferring to Kyoto University,as well as attended Harvard Graduate School of Business before electing to pursue a career with an emerging growth company. Machida has also made various appearances in Japanese media,such as NHK,Fuji,Nikkei,Asahi,Nippon TV and Sankei as a subject matter expert on American policy.

"With Machida's Japanese fluency,his understanding of the Japanese culture and legal knowledge,along with his passion and experience in building bilateral business partnerships that focus on sustainable success,Ado has the leadership skill set that brings a key component to our team," said Edward Tracy,chief executive officer of Hard Rock Asia.

For more information on Hard Rock Japan,visit HardRock.co.jp.

Hard Rock International

With venues in 74 countries,including 185 cafes,27 hotels and12 casinos,Hard Rock International (HRI) is one of the mostglobally recognized companies. Beginning with an Eric Claptonguitar,Hard Rock owns the world's most valuable collection ofmusic memorabilia,which is displayed at its locations aroundthe globe. Hard Rock is also known for its collectible fashion andmusic-related merchandise and Hard Rock Live performancevenues. HRI owns the global trademark for all Hard Rock brands.The company owns,operates and franchises Cafes in iconiccities including London,New York,San Francisco,Sydney andDubai. HRI also owns,licenses and/or manages hotel/casinoproperties worldwide. Destinations include the company's twomost successful Hotel and Casino properties in Tampa andHollywood,FL.,both owned and operated by HRI parent entityThe Seminole Tribe of Florida,as well as other exciting locationsincluding Atlantic City,Bali,Cancun,Daytona Beach,Ibiza,Orlando,Shenzhen and San Diego. Upcoming new Hard RockCafe locations include,Maldives,Manila,Malaga,Georgetown,Fortaleza,Rosario and Chengdu. New Hard Rock Hotel,Casino orHotel & Casinoprojects include Berlin,Budapest,Desaru Coast,Dublin,London,Los Cabos,Madrid,New York City,Ottawa,Sacramento,Dalian and Haikou in China. In 2018,HardRock International was recognized as a Forbes Magazine TopEmployer for Women and Land Operator of the Year at theGlobal Gaming Awards. For more information on Hard RockInternational visitwww.hardrock.com.

Jill Trudeau

The Zimmerman Agency

850-668-2222

hrhc-pr@zimmerman.com

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