Dorsett Hospitality International Will Unveil Its New 'Dorsett - Your Rewards' Loyalty Programme

HONG KONG,Nov. 2,2018 --Dorsett Hospitality International- one of Asia's fastest-growing 4-star hotel groups with 54 hotels establishing a global presence in 27 countries and cities worldwide,and more properties in the development pipeline- will soon be unveiling its new 'Dorsett- Your Rewards' loyalty programme,which will pilot in 15 hotels across Asia,Europe and Oceania under its Dorsett and d.Collection brands.

Members of the loyalty programme will be delighted by a range of thoughtfully tailored rewardsand enjoy the ultimate travel experience through the hotel group's partnerships,providing internationally-renowned services across industries such as transport,beauty and more.

Guests enrolled in the programme are invited to celebrate in style with special birthday offers. Other exclusive 'Dorsett- Your Rewards' benefits include free room upgrades to suites,complimentary breakfast,and guaranteed late check-out times of up to 4 hours. A defining feature of the 'Dorsett- Your Rewards' loyalty programme is its unique 'part-cash,part-points' model which allows members to redeem rewards any time they wish,no matter how many points they've amassed.

"As a Hong Kong homegrown brand,we're proud to share the vibrant hospitality and forward-thinking service culture that embodies the Hong Kong spirit with the world. The 'Dorsett- Your Rewards' loyalty programme is our appreciation to our guests. Ultimately,this is not just another loyalty programme,but a programme to reward our supportive guests," said the hotel group's Senior Vice President of Brand Marketing,Anita Chan.

There are four tiers of membership- Classic,Silver,Gold and Platinum- under the loyalty programme and members will be automatically upgraded as they accrue more room nights stayed per year. To celebrate the programme's debut during the Christmas season,guests who sign up between now and December 31st,2018 will receive a free automatic membership upgrade to Silver and be able to access all the benefits exclusive to the tier on their next stay with Dorsett throughout the world. Sign up now,and begin receivingrewards from Dorsettthis Christmas.

While silver membership upgrade is open to public as a Christmas promotion,Dorsett would also like to offer a platinum membership for 2 influencers per region.

To learn more about 'Dorsett- Your Rewards' or to sign up for the loyalty programme,please visitwww.dorsett.com/en/loyalty-program.

Dorsett Hospitality International

Headquartered in Hong Kong,Dorsett Hospitality International has three brands under its umbrella; the upscale and midscale Dorsett Hotels & Resorts and d.Collection comprising a range of charismatic boutique hotels,and the value-led Silka Hotels. The group currently owns and manages 35 hotels in China,Hong Kong,Singapore,Malaysia,and the United Kingdom; there will be nine more openings within the next couple of years in Malaysia,Australia,China,and the United Kingdom. For more information on Dorsett Hospitality International,visit: www.dorsett.com.