MINISO Celebrated the Grand Opening of Its Global Flagship Store at Times Square, New York

NEW YORK,May 23,2023 --Lifestyle retailer MINISO (NYSE: MNSO; HKEX: 9896) officially opened its newglobal flagship store at New York's iconic Times Square on Friday,May 19 (EST). Marking a major milestone in the brand's history,the new store bringsMINISO's signature joyful attitude and fun,affordable,well-designed productsstraight to the heart of one of the world's most famous shopping districts.

The grand opening of MINISO's Times Square flagship store

Located on the first floor of 5 Times Square,the new flagship has a bright andclean look,with the eye being drawn to MINISO's licensed collections with someof the world's best-known intellectual property owners. From Sanrio to We BareBears,the licensed collections are just some of the 2,500 products on offer inthe new store,laid out across ten dedicated product zones. Besides licensedcollections,the zones also include blind box collectibles,toys,plushies,fragrances,accessories,makeup tools,snacks,electronics as well as gifts &stationery.

"We're delighted to be opening our new flagship store here at Times Square,"said Jack Ye,Founder and CEO of MINISO,at the grand opening event."Establishing a presence in one of the world's most recognizable commercial andculture destinations allows us to effectively reach new audiences on a dailybasis,introducing our fun,quality products to the hundreds of thousands ofNew Yorkers and tourists who pass through these streets every single day."

On the store's opening day,passersby were drawn in by a party atmosphere andthe store's attractive window displays,featuring beloved Disney characterssuch as Mickey Mouse and Toy Story,alongside other famous licensed characters.Visitors to the store were invited to take part in the celebration,withgiveaways and raffle draws giving shoppers the chance to win amazing prizes,including gifts,products from Hello Kitty's parent company Sanrio,and storevouchers. The diverse range of products and MINISO's engaging shoppingexperience proved a hit,with the store generating nearly $80,000 in sales overthe course of the opening day,setting a new single-day sales record among allstores globally.

Tom Harris,President of Times Square Alliance,attended the ceremony. "I wouldlike to congratulate MINISO on opening a flagship at Times Square," he said."Times Square is known for its vibrant and alive atmosphere. MINISO brings itswide variety of lifestyle products and adds to the dynamic environment here.Its arrival reflects the inclusiveness and diversity of Times Square."

The opening of the new flagship in Times Square in 2023,the brand's 10thanniversary year,comes shortly after the announcement of a new globalstrategy. The strategy aims to transform MINISO into a lifestyle super brand tobring even more joy to customers across the world. The Times Square newflagship store not only promises to boost this transformation,but alsoshowcases MINISO's strong commitment to establishing a thriving presence in theUS market. With over 70 stores and a dedicated team of local staff,the USmarket has emerged as MINISO's top-performing overseas market for twoconsecutive quarters.

Looking ahead,MINISO will maintain a steadfast focus on product innovation andstore operations,delivering a treasure-hunt shopping experience for customerswith an array of captivating licensed collection zones within its stores. Thebrand has also set ambitious goals to surpass 100 stores in the US by the endof 2023. Since its founding in 2013,MINISO has won fans across 106 marketswith more than 5,514 stores to date,attracting over 1 billion customersglobally,and the new flagship ensures that the brand will be able to reacheven more customers from even more corners of the globe.

About MINISO

MINISO Group is a global lifestyle retailer offering a variety of design-ledlifestyle products. The Company serves consumers primarily through its largenetwork of MINISO stores,and promotes a relaxing,treasure-hunting andengaging shopping experience full of delightful surprises that appeals to alldemographics. Aesthetically pleasing design,quality and affordability are atthe core of every product in MINISO's wide product portfolio,and the Companycontinually and frequently rolls out products with these qualities. Since theopening of its first store in China in 2013,the Company has built its flagshipbrand "MINISO" as a globally recognized retail brand and established a massivestore network worldwide.

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Caption: The grand opening of MINISO's Times Square flagship store

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Caption: The store was bustling with shoppers on the grand opening day.

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Caption: With its presence at Times Square,the new flagship store introduces MINISO'sfun and quality products to New Yorkers and tourists.

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Caption: Long queues of enthusiastic customers waited in front of MINISO's new TimesSquare flagship store.

The store was bustling with shoppers on the grand opening day.

With its presence at Times Square,the new flagship store introduces MINISO's fun and quality products to New Yorkers and tourists.

Long queues of enthusiastic customers waited in front of MINISO's new Times Square flagship store.