China Mobile Hong Kong and BExcellent Group Holdings Limited (Beacon College) sign a strategic memorandum

HONG KONG,March 14,2019 -- China Mobile Hong Kong,today,signed a strategic memorandum of understanding with BExcellent Group Holdings Limited (the parent company of the education brand "Beacon") to develop value-adding auxiliary education products and corporate support solutions by making use of the advantages brought by their leading positions in "Communications" and "Education" sectors. A big revolution is,therefore,brought to students in Hong Kong and the Greater Bay Area through the introduction of "Sync-Class". The online teaching and learning platform featuring brand new content allows students to practice learning with a handful of device which is tailor-made for each user in evaluating one's learning progress,assisting the traditional way of learning. Through the introduction of technology into education,it is a step forward to creating a smart learning city for people in Hong Kong.

From left to right: Max Ma,Director & Executive Vice President of China Mobile Hong Kong,Sean Lee,Director & Chief Executive Officer of China Mobile Hong Kong,June Leung,Chairman of BExcellent Group,and Wallace Tam,C.E.O & Executive Director of BExcellent Group.

Management of China Mobile Hong Kong and BExcellent Group attended the signing ceremony. From left: [China Mobile Hong Kong] Waynffly Zhong,Chief Marketing Officer,Ge Jianbao,Director & Executive Vice President,CFO,CCO,Max Ma,Director & Chief Executive Officer,[BExcellent Group] June Leung,Chairman,Wallace Tam,C.E.O & Executive Director,Matthew Li,Deputy C.E.O. & Executive Director,and Wister Chan,Principal & Executive Director.

The memorandum aims to expand the influences among targeted customers of both,including those in Hong Kong and the Greater Bay Area,with their dominant positions in industries and is expected to create a win-win situation for both strategic partners. Along with the opportunities brought by the Government on the development of the Greater Bay Area,the companies are developing value-adding auxiliary education products which would strengthen customer loyalty,and provide advanced and comprehensive assessment reference support solutions.

Ms. June Leung Ho Ki,Executive Director and Chairperson of BExcellent Group,said,"Teachers of Beacon are more than happy to provide high-quality exclusive education content,including teaching videos,assessments and exercises in different subjects and levels,for China Mobile Hong Kong's online learning platform "Sync-Class" and other products. The personalized teaching style of the platform facilitates students to learn at their own speed. With the support of big data in the long run,the product is able to analyze the needs of both parents and students,avoiding spoon-feeding education style. On the other hand,China Mobile Hong Kong will also provide exclusive mobile communications services and product plan offers for future development of Beacon."

"Sync-Class" is CMHK's first product in their education stream,which is positioned to serve as an online teaching and learning platform to assist classroom learning,allowing students and parents to conduct learning and counselling anytime and anywhere. The "Sync-Class" platform integrates over a million items of teaching resources in Hong Kong and Mainland China. The database of the teaching materials and examination papers are prepared by professional teaching teams according to the syllabus of Hong Kong and Mainland.

Mr. Sean Lee,Director and Chief Executive Officer of China Mobile Hong Kong,"We are delighted about the partnership! We are putting together our expertise in communications and education to bring a better and higher quality of learning experience through 'Sync-Class' to the young talents in Hong Kong and Greater Bay Area."

For more information on "Sync-Class",please visit:https://www.hk.chinamobile.com/en/corporate_customer/Sync-Class.html.

About China Mobile Hong Kong

China Mobile Hong Kong Company Limited ("CMHK") is the wholly-owned subsidiary of China Mobile Limited (HKEx: 941) (NYSE: CHL),which ranks 47th on the Fortune Global 500. CMHK was incepted in January 1997 and was the first mobile network operator to launch PCS services in Hong Kong.

CMHK's 4G LTE service covers two major standards,LTE FDD and TD-LTE,and launched the world's first converged commercial LTE network in 2012,and in November 2016,CMHK has successfully launched 4.5G mobile network. The Company offers innovative and comprehensive communications services,including voice,data,IDD and international roaming through 4G LTE,3GHSPA,GPRS,EDGE and other technologies. In November 2016,CMHK were the first operator in the world to successfully test and demonstrate '2.3GHz TDD Massive MIMO solution' in live network. In February 2017,CMHK became the first mobile operator to implement cloud core network. In September 2017,CMHK led the industry by announcing the first commercial NB-IoT launch in HK.

From May 2014 onwards,CMHK became the first service provider in Hong Kong to provide 4G data roaming service in Mainland China,creating a new era for cross-border mobile services. From May 2016 onwards,CMHK has launched "Supreme Greater China" Service Plan,"Supreme Global","Supreme Asia" and "Bay Area" service plan to empower customers with the advantages of cross-border communications between Guangdong,Hong Kong and Macau. In April 2018,first flagship store opened in Mongkok to showcase smart living experiences.

The Company has been named as a "Caring Company" for 15 years consecutively since 2002,and a recognized merchant under the "Quality Tourism Service" scheme since 2004 till now.

For more information,please visit: www.hk.chinamobile.com

*According to the "Test Report on Mobile Networks in Hong Kong Tunnels Available for Customer Use" (as of 26th May,2016).

#The 4G data roaming service coverage is measured against a designated list of destinations,please visit the China mobile Hong Kong website for details. The data was retrieved as of September 1st,2017.

About BExcellent Group Holdings Limited

BExcellent Group Holdings Limited is a public listed company in Hong Kong. (SEHK:1775)The group provides private supplementary secondary school education services for students under the "Beacon" brand.Beacon mainly offers tutorial classes at the secondary level,day-time secondary courses for senior secondary students,pre-education courses and life-learning courses,it also organises the largest scale public mock examination in Hong Kong every year. With the effort and passion of our outstanding and highly qualified teachers,the group has now established an extensive network of teaching centres throughout the territory. Beacon currently runs 19 teaching centres with a capacity of over 130 classrooms,serving tens of thousands of students each year. It possess one of the most large-scale chains of tutorial centres in Hong Kong.

Beacon has good reputation and provides high quality education. In the 2018 Hong Kong Diploma of Secondary Education (HKDSE),there were 11 top performers who scored 5** in 7 subjects or above,9 of whom were enrolled in Beacon'scourses on an average of more than 2 years; it has nurtured over 40 high-fliers over the years,and numerous students are admitted to the university. Recently,Beacon expanded its market to the pre-education field,nurturing toddlers with good virtues and habits,as well as consolidating their academic foundation. In addition,it provides practical training courses,such as interview skills courses,professional English courses,and photography courses,in order to encourage students' life-learning.

The Company has been named as a "Caring Company" for 10 years consecutively since 2008. BExcellent Group Holdings Limited was awarded "2018 Hong Kong Top Service Brand" from "Hong Kong Brand Development Council",in recognition of BExcellent Group' s distinguished performance in the education field.

Photo - https://photos.prnasia.com/prnh/20190314/2403539-1-a

Photo - https://photos.prnasia.com/prnh/20190314/2403539-1-b