Gridsum Expands Relationship with NIKE

BEIJING,Jan. 10,2019 -- Gridsum Holding Inc. ("Gridsum" or the "Company") (NASDAQ: GSUM),a leading provider of cloud-based big-data analytics and artificial intelligence ("AI") solutions in China,today announced that it has expanded its relationship with NIKE,Inc. ("NIKE") (NYSE: NKE),the world's leading designer,marketer and distributor of authentic athletic footwear,apparel,equipment and accessories for a wide variety of sports and fitness activities,with the addition of data analysis,consulting,and data modelling services.

NIKE's Consumer Direct Sciences team,which is responsible for building and deepening an holistic view of NIKE's consumers through data and analytics,will leverage Gridsum's strong data analysis,modeling,and consulting services,derived from insights generated by the Company's cutting edge Marketing Automation Suite,to further drive the value and efficiency of the data collected through NIKE's Mainland China official website and official flagship store on Tmall.com. Gridsum's cloud-based big-data analytics and AI capabilities will analyze NIKE's consumer behavior across multiple marketing channels to strengthen its advertising strategy with highly-targeted marketing content,improve its portfolio of products and build sophisticated customer profiles.

Mr. Guosheng Qi,Chief Executive Officer of Gridsum,commented,"We are extremely excited to expand our working relationship with a globally respected brand such as NIKE. Leveraging our big data analysis,consulting and data visualization capabilities,we will help NIKE to better understand the behavior of their existing and potential customers and improve the consumer experience. I am confident that our extensive experience in natural language processing,data mining,machine learning and deep learning technologies will continue to create significant value for our clients by helping them to improve their digital marketing strategies and allowing them to make better business decisions."

About NIKE,Inc.

NIKE,Inc.,based near Beaverton,Oregon,is the world's leading designer,equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE,Inc. subsidiary brands include Converse,which designs,markets and distributes athletic lifestyle footwear,apparel and accessories; and Hurley,markets and distributes surf and youth lifestyle footwear,apparel and accessories. For more information,NIKE,Inc.'s earnings releases and other financial information are available on the Internet at http://investors.NIKE.com. Individuals can also visit http://news.NIKE.comand follow @NIKE.

AboutGridsum

Gridsum Holding Inc. (NASDAQ: GSUM)is a leading provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies inChina.Gridsum'score technology,the Gridsum Big Data Platform and the Gridsum Prophet: Enterprise AI Engine,is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enablesGridsum's customers to identify complex relationships within their data and gain new insights that help them make better business decisions. The Company is named "Gridsum" to symbolize the combination of distributed computing (Grid) and analytics (sum). As a digital intelligence pioneer,the Company's mission is to help enterprises and government organizations inChinause data in new and powerful ways to make better informed decisions and be more productive.

Safe Harbor Statement

This announcement contains forward-looking statements. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as "may," "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to" and similar statements. Forward-looking statements involve inherent risks and uncertainties. Among other things,quotations from management in this announcement as well asGridsum'sstrategic and operational plans are forward-looking statements. Many factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to uncertainty about whether our American Depositary Shares,each representing one of our ClassB ordinary shares,will remain listed; unexpected difficulties in pursuit of our goals and strategies; reduced demand for our solutions; difficulties keeping and strengthening relationships with customers; potentially costly research and development activities; competition in the digital intelligence market; PRC governmental policies relating to media,software,big data,the internet,internet content providers and online advertising; and general economic and business conditions. Further information regarding these and other risks is included inGridsum'sreports filed with,or furnished to,theSecurities and Exchange Commission. All information provided in this press release is as of the date of this press release,andGridsumundertakes no duty to update such information except as required under applicable law.

For more information,please visithttp://www.gridsum.com/.

Investor Relations

Gridsum

ir@gridsum.com

Christensen

InChina

Mr.Christian Arnell

Phone: +86-10-5900-1548

Email:carnell@christensenir.com

In U.S.

Mr. Tip Fleming

Phone: +1 917 412 3333

Email:tfleming@christensenir.com

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